Luma's Text Capabilities
Text is the primary way you interact with everything. It generates images, videos, music, voiceovers, and sound effects. It gets extracted from media. It gets baked into visuals. It gets overlaid on video. It lives on canvas as documents. And most importantly — it's how you talk to the agent to make all of it happen.
Luma can be a full-stack writing, thinking, and production assistant for creative work.
Direct creation (prompts)
Build production assets (scripts, captions, storyboards)
Run research and synthesis
Plan campaigns
Generate code for programmatic video editing
Evaluate outputs and enforce brand voice
What You Can Do With Text in Luma
Creative Writing
Ad scripts (short + long)
Brand voice development
Taglines, hooks, headlines
Campaign themes
Character dialogue
Scene descriptions
Storyboards (written form)
Marketing & Performance Copy
Social Media hooks
Streaming video intros
Email subject lines
Landing page copy
Product descriptions
UGC-style scripts
A/B variants at scale
Instructions & Directions
Luma can write:
High-quality prompts for any text/image/video/audio generation model
Style-consistent prompt templates
Multi-shot video prompts
Camera movement instructions
Lighting + lens specs
Character consistency instructions
This is one of the biggest hidden superpowers:
You can write what you want like a creative brief, and Luma turns it into production-ready prompts for any model it has available and beyond.
Script-to-Production Workflows
Luma can convert:
A story idea → scene list
A scene list → shot list
A shot list → per-shot prompts
Prompts → generated video clips
Clips → edited sequence
Captions, Subtitles, and On-Screen Text
Auto captions (via transcription)
Styled caption generation
SRT-style formatting
Punchy “subtitle voice”
Multi-language subtitles
Karaoke-style word timing (when timestamps are available)
Translation & Localization
Translate scripts, captions, and voiceovers
Maintain tone and brand voice
Adapt culturally (not just literal translation)
Generate region-specific variants
Then optionally:
Generate new voiceover
Lip sync the character to the new language
Summarization & Extraction
Luma can summarize:
Streaming videos
PDFs
Web pages
Meeting notes
Research
And extract:
Key points
Action items
Brand claims
Creative angles
Competitive insights
Strategy & Creative Planning
Text isn’t only output, it’s also how you plan:
Creative briefs
Brand guidelines
Campaign frameworks
Messaging matrices
Positioning documents
Creative territories
Moodboard rationale
Shot lists + production plans
Quality Control & Brand Compliance (Text Layer)
Luma can evaluate text for:
Brand voice alignment
Forbidden claims
Tone mismatches
Messaging clarity
Consistency across variants
This matters a lot for:
Ads
regulated industries
enterprise brand systems
Code-Assisted Editing (Remotion Workflows)
Programmatic editing:
Remotion compositions
Caption overlays
Timing logic
Transitions
Layout templates
Export-ready sequences
Best Practices
Write Like a Creative Brief First
The best results come when you write:
Goal
Audience
Tone
Constraints
Must-haves
Then ask Luma to convert into:
scripts
prompts
captions
shot lists
Separate “Content” From “Direction”
A strong pattern:
Content text: what is said
Direction text: how it should feel/look
Example:
Content: “Try it free today”
Direction: “Minimal, Apple-like, calm confidence”
Generate Variants in Batches
For performance creative, ask for:
20 hooks
10 CTA lines
5 tone versions
Then pick winners and refine.
Use Text to Enforce Consistency
Text is the easiest place to keep:
brand voice
recurring phrases
consistent messaging
This keeps multimodal work coherent.
Pro Use Cases
Build a full campaign from a one-paragraph brief
Turn a YouTube video into 10 short scripts + captions
Generate multi-language variants + voiceovers + lip sync
Write a shot list and generate every shot as a clip
Create a brand voice system and apply it across assets
Produce Remotion edits with captions and templates
The Big Picture
the control layer
the planning layer
the automation layer
the consistency layer
It lets you go from:
idea → production system
Text as a Creative Trigger
Text-to-Image — Describe anything in words and get a high-quality image back. As simple or detailed as you want.
Text-to-Video — Describe a scene, action, or moment and get a full video generated from it.
Text-to-Video with Audio — Some models generate video with synchronized dialogue, ambient sound, and music directly from your text description.
Text-to-Music — Describe a genre, mood, tempo, or vibe and get a full music track (with or without vocals).
Text-to-Sound Effects — Describe a sound ("thunder crack," "footsteps on gravel") and get a generated SFX clip.
Text-to-Speech — Write dialogue or narration and get a natural-sounding voiceover. Supports emotion and expression tags like [excited], [whisper], [sad], etc. Wide catalog of voice options.
Text on Board
Planning Documents — It can create briefs, scripts, shot lists, proposals, and other planning docs directly on the board.
Text Notes — Write, organize, and reference text notes alongside your visual assets.
Text in Images
Typography & Titles — Generate images with professional text/titles baked in, following typography best practices.
Text Translation in Images — Take a poster, ad, or graphic with embedded text in one language and translate it to another while preserving the design.
Infographics — Create data visualizations and infographic images with text, numbers, and labels.
Slide Decks — Generate presentation slides with text content, layout, and design.
Text Overlays on Video
Captions & Subtitles — Render styled, animated captions onto video with full control over font, color, position, and timing.
Text Overlays & Graphics — Layer titles, lower thirds, and text elements on top of video through programmatic composition.
Social Media Ad Copy — Generate hook text, CTAs, and captions optimized for specific platforms.
Text from Media (Extraction)
Video/Audio Transcription — Extract every spoken word from video or audio with word-level timestamps.
Streaming Video Transcription — Transcribe and summarize streaming videos.
PDF Text Extraction — Pull all text content from PDF documents.
Image Analysis — It can read and describe text that appears in images.
Text as Conversation
Creative Direction — Just talk to the agent. Describe your vision, give feedback, ask for changes — natural language is the primary interface.
Brainstorming — Describe a product, brand, or concept and it can generate 90+ images across 7+ creative directions.
Feedback & Iteration — Say "make it warmer," "zoom in more," "try a different angle" — plain language drives every edit.
Questions & Research — Ask me anything about art, design, cinema, culture, or technique. It can also search the web for references and inspiration.
Text as Structure
Scripts & Storyboards — Write a script and it can break it into visual storyboard frames.
Shot Lists — Describe shots in text and it can generate them sequentially.
Brand Briefs — Write out your brand guidelines and it can evaluate all creative work against them.
Comic Scripts — Write dialogue and panel descriptions and it can produce full comic book pages.