How Uncharted Builds Braver Creative Work, Global From Day One, With Luma

Uncharted set out to be a different kind of agency from the start: an independent, global creative business working with scaling brands around the world, without the traditional buildup of regional offices and headcount. Founder and CCO Laura Jordan Bambach wanted that ambition powered by a different tech model, one that let a small founding team pitch and produce like a much larger one.

Before settling on Luma, the team juggled multiple disconnected tools with unpredictable costs, and had to answer the two questions enterprise clients ask first about AI: can we trust it, and will it stay on brand.

Uncharted consolidated its workflow into the Luma board, a single multimodal workspace where the team can see monthly costs, manage tokens, and coordinate production across people and projects instead of juggling separate tools. The team trains each project board on brand guidelines, audience nuance, and scripts, and Luma holds that context reliably across a production, keeping output on-brand whether the person prompting is a client or a junior creative.

Jordan Bambach treats AI as one tool among many, choosing it, traditional illustration, or 3D animation depending on what the work calls for, with human creative direction always deciding the final shape of the idea.

Because the team can visualize an idea in hours instead of committing a full budget and shoot to test it, Uncharted can pitch bolder concepts that would once have been shelved as too risky. That speed to certainty, combined with a shared platform, lets a small founding team work with scaling brands worldwide and operate like a much larger global agency.

• Consolidated a scattered toolkit into a single board, with visible monthly cost and token tracking
• Trains each project board on brand guidelines and scripts to keep AI-generated work on-brand across a global team
• Tests bolder creative ideas in hours instead of committing a full budget and shoot, cutting pitch risk