---
title: "AI Video Generator - Text, Image & Prompt to Video"
description: "Generate cinematic 1080p video from any text prompt, image, or reference in minutes. Powered by Ray, Luma's AI Video Generator delivers native HDR output, no editing experience required."
canonical: "https://lumalabs.ai/create/ai-video-generator"
source: "https://lumalabs.ai/create/ai-video-generator.md"
---

# AI Video Generator: Turn Text and Images Into Cinematic Video

Luma's AI Video Generator turns text and images into cinematic, production-quality video in minutes. Access Ray, Luma's frontier model, or Veo, Kling, Seedance, and ElevenLabs in one workspace. Luma supports native 1080p and HDR. No editing experience needed. Free trial credits to start.

[Try it free ](https://app.lumalabs.ai/)

_Built on Reasoning_

## Luma's AI Video Generator: built on reasoning, not guesswork

Most AI video tools require technical setup, manual timelines, or trial-and-error prompting. [Ray](https://lumalabs.ai/ray), Luma's core model, reasons through your prompt before it generates — working out composition, motion, and scene logic first. Whether you're generating video from text or animating an existing image, the result matches your creative intent from the first generation, not the fifth.

### High-Quality, Cinematic Results

Native 1080p output with HDR support with EXR export. Built for production, not just demos. Your videos are crisp, clear, and stunning.

![50mm f/2.3: someone looking at their self‑illuminated arm AR computer around in the misty darkness shining rays from their chest by their personal projector necklaces with crepuscular rays beaming from their chest to their hands, projection mapped UI on their arms](https://cdn.sanity.io/images/2ylxvaa2/production/fdb944a715dfe1622c2553e1650222f0728cce2b-1324x742.png?w=2048&fm=webp&q=75&fit=max)

[Generate Your AI Video Now](https://app.lumalabs.ai/)

### Automatic Motion & Effects

Realistic camera movement, depth, and scene dynamics — enhanced performance tracking and multi-keyframes.

![Long exposure shot of cars driving by](https://cdn.sanity.io/images/2ylxvaa2/production/8caa0478cc01b9f9930943ecb069ee105eaaf150-1326x732.png?w=2048&fm=webp&q=75&fit=max)

[Generate Your AI Video Now](https://app.lumalabs.ai/)

### Agent-powered Generation

No software to learn. Describe it once and iterate from there. Luma handles motion, lighting, and composition automatically.

![A squirrel eating an acorn, green screen background](https://cdn.sanity.io/images/2ylxvaa2/production/27f454d3bb1ca35eea3f78859738a9c55dcf4562-2404x1230.png?w=2048&fm=webp&q=75&fit=max)

[Generate Your AI Video Now](https://app.lumalabs.ai/)

_How to generate_

## Generate a video with Luma in four steps

Most renders complete in under a minute.

[How it Works](https://static.cdn-luma.com/files/sanity/65ea25ac-fd84-42df-89f9-6c52f1d26b11.mp4)

### 1. Write your prompt

Describe the scene, subject, motion, and mood you want. The more specific the direction — camera angle, lighting, action — the closer the first output will be to your intent.

### 2. Add a reference (optional)

Upload an image, a storyboard, brand guidelines, an existing clip, or a character reference to ground the generation. Luma uses it to maintain visual consistency across the output.

### 3. Generate

Luma's Ray model reasons through your prompt — resolving composition, motion, and scene logic — then renders. Most generations are ready in under a minute.

### 4. Iterate or export

Refine with a follow-up prompt, adjust the style or camera angle, change the setting.  Once you're satisfied, export directly in 1080p.

## Key Features

### Scalable API Integration

Build video generation directly into your product or workflow. Luma's API lets developers automate creation, run batch jobs, and scale output without manual steps.

![the singularity](https://cdn.sanity.io/images/2ylxvaa2/production/0eec5aa2a154d08cd6bac0c3621be3351395c675-1314x728.png?w=2048&fm=webp&q=75&fit=max)

[Learn about our API](https://lumalabs.ai/api)

## Every top AI video model in one workspace

Switch models per generation without leaving the board. Use Ray3.2 for production-grade shots, or reach for Seedance, Veo, or Kling when a job calls for them.

**Ray3.2: Luma's own reasoning model**

[Ray3.2](https://lumalabs.ai/ray) reasons through your prompt before it renders, working out composition, motion, and scene logic first. It adds multi-keyframe control, Modify Video V2 for footage you already have, and native 16-bit HDR with EXR export.

**Seedance 2.5 in Luma**

Seedance 2.5 generates video with audio and works from text alongside image, video, and audio references. See the [Seedance 2.5 Complete Guide](https://lumalabs.ai/learning-center/articles/seedance-2-5-complete-guide).

**Seedance 2.0 in Luma**

The previous Seedance generation is also available in Luma. See the [Seedance 2.0 Complete Guide](https://lumalabs.ai/learning-center/articles/seedance-2.0-complete-guide).

**MiniMax H3 in Luma**

MiniMax H3 is available in Luma for text-to-video and image-to-video. See the [MiniMax H3 Complete Guide](https://lumalabs.ai/learning-center/articles/minimax-h3-complete-guide).

**Veo in Luma**

Veo 3.1, Google's video model, runs in the same workspace as Ray3.2, so you can compare it with other models on the same prompt.

**Kling AI video in Luma**

Kling 3.0 and Kling Omni are available alongside Ray3.2, Seedance, and Veo, so you can run the same prompt across models without switching tools.

**Luma audio**

Generate voiceover, music, and sound effects with ElevenLabs inside the workspace, and add lip sync by pairing a video with an audio track.

**Image models in Luma**

Generate or edit the source image first with Uni-1, GPT Image 2, or Nano Banana Pro, then animate it.

_Text-to-Video_

### Text-to-Video

Start with a prompt. No complex editing, just input your text, customize, and create stunning videos in seconds.

[Learn more](https://lumalabs.ai/create/ai-video-generator-from-text)

_Image-to-Video_

### Image-to-Video

Start with an asset. Create footage from what you already have. Image-to-Video or Video-to-Video, Ray fills in the performance — you direct every frame.

[Learn more](https://lumalabs.ai/ray)

_Luma Agents_

### Luma Agents

Creative agents embedded in your workflow can plan, generate, and refine –advancing work end-to-end with shared context across teams.

[Learn more](https://lumalabs.ai/app)

## How creative teams use Luma's AI Video Generator

### Marketing Agencies

Performance marketers and creative teams use Luma to generate ad creative, [campaign videos](https://lumalabs.ai/create/ai-video-generator-for-marketing), and product content at scale. With AI video generation, agencies can produce dozens of variants from a single brief, test across platforms, and deliver faster without a production shoot or studio budget. Luma's API integrates directly into existing workflows for teams running high-volume campaigns.

![An African woman, fashion context, red hue backdrop](https://cdn.sanity.io/images/2ylxvaa2/production/9e3f83cab16aa7c2df4545037bb9aa3ca1f8c3e4-1332x744.png?w=2048&fm=webp&q=75&fit=max)

### Social Media Managers

Luma generates platform-native video for [TikTok](https://lumalabs.ai/create/create-engaging-tiktok-videos-instantly-with-ai-tiktok-video-generator), [Instagram Reels](https://lumalabs.ai/create/ai-video-generator-for-reels), and YouTube Shorts, in the right aspect ratio, from a single prompt or existing clip. Social media managers can create a brief video that can be published without editing software or a production team. Generate multiple formats from the same source and maintain a consistent visual style across every post.

![A woman filming a live video next to her ring light](https://cdn.sanity.io/images/2ylxvaa2/production/b9a146266e0a2bf980b03dea61b01cad452bd3c6-1326x736.png?w=2048&fm=webp&q=75&fit=max)

### Product Managers

Product and marketing teams use Luma to turn a brief or product description into a clear, watchable explainer video, with no scriptwriting, recording, or editing required. From onboarding flows to feature walkthroughs, AI video generation compresses what used to take days into a single session. Share a link, gather feedback, and iterate from there.

![A muscular male influencer working out in a bright modern gym](https://cdn.sanity.io/images/2ylxvaa2/production/ab25a10c6e1b9cf9701769614d334d8831f82d5c-1318x740.png?w=2048&fm=webp&q=75&fit=max)

### E-commerce Brands

Brands use Luma to generate [product demos](https://lumalabs.ai/create/ai-video-generator-for-e-commerce-product-showcases) and showcase videos that show features and benefits in context, without organizing a shoot or waiting on a production timeline. Generate video content at scale across your full catalog, in multiple formats and styles, from a single image or product description. Publish faster and keep product pages fresh without recurring production costs.

![A model blowing a kiss into the camera. Pastel tones](https://cdn.sanity.io/images/2ylxvaa2/production/d708d1aba185fd99f59784dd6ec322a9593d9d7e-1328x744.png?w=2048&fm=webp&q=75&fit=max)

### HR Managers

L&D teams and course creators use Luma to build instructional videos, walkthroughs, and[ training content ](https://lumalabs.ai/create/ai-video-generator-for-educational-tutorials)at the speed of a prompt, not a production schedule. AI video generation makes it practical to update training materials as processes change, without requiring a studio or presenter to be rebooked. Produce consistent, on-brand content across departments from a shared prompt library.

![closeup of fingertips sculpting clay](https://cdn.sanity.io/images/2ylxvaa2/production/bb44c780823e40835c260bbbacdb05b146811117-1328x742.png?w=2048&fm=webp&q=75&fit=max)

_Why switch_

## Why creative teams are switching to AI video generation

A production shoot takes days and costs thousands. Luma generates 1080p cinematic video in under a minute, from a single text prompt or image. Same output quality, a fraction of the overhead.

### Instant, Cost-Effective Video Production

A production shoot takes days and costs thousands. Luma takes minutes. Same output quality, a fraction of the overhead.

![closeup of sculpting clay](https://cdn.sanity.io/images/2ylxvaa2/production/d2332b71d0481bd6251e663211a699ff71a141ca-1330x748.png?w=2048&fm=webp&q=75&fit=max)

### Automated Video Creation

Generate dozens of variants from a single brief. Luma handles the production layer so your team focuses on what requires creative judgment.

![closeup of sculpting clay](https://cdn.sanity.io/images/2ylxvaa2/production/3ec29191ebb3d39c243b4cb8e0f487b619406186-1322x742.png?w=2048&fm=webp&q=75&fit=max)

## Pricing plans for every team size

Explore Luma's [plans and pricing](https://lumalabs.ai/pricing) — see how much you can create. Luma offers plans and pricing for every team size.  Luma is free to try.

## Frequently Asked Questions:

### 1. How is Luma different from other AI video generators?

Most AI video tools give you a text box and one model. Luma pairs its own reasoning model, Ray3.2, which plans the shot before it renders, with a creative agent that handles motion, lighting, and composition. You get the controls a director expects: multi-keyframe control, Modify Video for footage you already have, reference images for consistency, camera motion, and Reframe for every aspect ratio. Seedance, Veo, and Kling are available in the same workspace when a job calls for them. Output is native 1080p with 16-bit HDR and EXR export, so it fits into a professional post pipeline.

### 2. Which AI video models can I use in Luma?

Ray3.2 is Luma's own model. Seedance 2.5, Seedance 2.0, MiniMax H3, Veo 3.1, Kling 3.0, and Kling Omni are available in the same workspace, and ElevenLabs powers voiceover, music, and sound effects. For images you can use Uni-1, GPT Image 2, and Nano Banana Pro. You can switch models per generation without leaving the board. See the [pricing page](https://lumalabs.ai/pricing) for the current model list.

### 3. Is Ray3.2 better than Sora 2, Veo 3.1, or Kling 3.0?

They are built for different jobs. Ray3.2 is built for directed, production-grade work: native 1080p and 16-bit HDR, EXR export, multi-keyframe control, and Modify Video for existing footage. Veo and Kling are strong general models and both run inside Luma, so you can compare them on your own prompt. OpenAI is no longer offering Sora.

### 4. Can I generate a video from an image?

Yes. Upload a photo, illustration, product shot, or render, describe the motion and mood, and Ray3.2 animates it in 1080p. Add reference images to keep a person or product consistent across clips. See the guide to the[ AI video generator from image](https://lumalabs.ai/create/ai-video-generator-from-image).

### 5. Can I edit or restyle footage I already have?

Yes. Modify Video V2 reshapes footage you already have: swap the environment, wardrobe, or product, relight the scene, or change the style while the performance and lighting hold. Keyframes let you art-direct specific moments in the clip. See the [Ray 3.2 Video to Video guide](https://lumalabs.ai/learning-center/articles/ray-3-2-video-to-video).

### 6. How long can a generated video be?

A single Ray3.2 text-to-video or image-to-video generation runs 5 or 10 seconds. Modify Video output matches the length of your source clip, up to 20 seconds depending on frame rate. To extend an existing clip, use Extend with Ray3.14. For longer sequences, use [Scenes](https://lumalabs.ai/learning-center/articles/intro-to-luma-scenes) to turn a brief into an editable storyboard and finished video. Clip lengths for other models vary, so check each model's guide.

### 7. What resolution and formats does Luma export?

Native 1080p across every mode, 16-bit HDR generation, MP4 export for web and social, and 16-bit EXR frames in ACES2065-1 for grading and compositing. Luma can also upscale video to 4K. See the guides to [upscaling ](https://lumalabs.ai/learning-center/articles/upscaling-images-and-videos)and [HDR, EXR, and color spaces](https://lumalabs.ai/learning-center/articles/hdr-exr-color-spaces).

### 8. Does Luma generate audio, voiceover, and lip sync?

Yes. Generate voiceover, music, and sound effects in the workspace with ElevenLabs, and add lip sync by pairing a video with an audio track. Seedance 2.5 generates video with audio. Ray3.2 text-to-video and image-to-video do not generate audio natively, so add voiceover, music, and sound effects as a separate step.

### 9. How do I keep a character consistent across shots?

Build a small set of clean reference images instead of relying on one. Luma's guide recommends one angle per image, such as front, side, and three-quarter views, each on a clean background. Then describe the character, lock the features that must not change, and re-anchor every new generation to that reference set. For existing footage, the Faces and Bodies controls in Modify Video hold identity and build through a restyle. See the [Character Consistency Techniques guide](https://lumalabs.ai/learning-center/articles/character-consistency-techniques).

### 10. Can I control the camera?

Yes. Describe the move in plain language, such as a slow push-in or a tracking shot, transfer a camera move from a reference clip, or use keyframes to control where the shot starts and lands.

### 11. Is there an API for large-scale video production?

Yes. Luma's API lets developers automate video creation, run batch jobs, and build video generation into their own products. Ray3.2 is available through the API. See the API page for details.

### 12. Is Luma's AI video generator free to use?

Luma is free to try. Paid plans start at $30 a month for 10,000 credits (Plus) and go up to $300 a month for 150,000 credits (Ultra), with yearly billing saving up to 20%. Team and Enterprise plans are available for higher volume. See the [pricing page](https://lumalabs.ai/pricing) for the full breakdown.

### 13. How do credits work?

Every generation uses credits, and the cost varies by model, length, and resolution. Draft resolutions cost less than finals, so explore in draft and render the winning direction at full quality. Credits used for failed generations are returned to your account. The [Stop Wasting Credits guide ](https://lumalabs.ai/learning-center/articles/stop-wasting-credits)and the pricing page explain how to plan a board.

### 14. Where can I learn advanced features?

The [Learning Center](https://lumalabs.ai/learning-center) has getting-started guides, prompting and directing guides, model guides for Ray3.2 video-to-video, Seedance 2.5, Seedance 2.0, and MiniMax H3, and workflow articles on references, Layers, Scenes, and Skills.