Creative agents that make you prolific
Luma Agents are the force multiplier for your team. They plan, generate, iterate, and refine with full context across every stage of creative work.
Force multiplying teams at
Core Product Differentiation
Creative Agents
Physically intelligent creative agents embedded into your workflow, advancing creative work end-to-end while maintaining shared context across teams and expanding what organizations can produce.
Shared Context
Context moves through agents across teams, carrying shared intelligence across video, image, audio, and text so work advances from concept to delivery without fragmentation.
Collaboration
Creative agents introduce a fundamental shift in collaboration, enabling internal teams, external partners, and agents to operate in parallel under shared intelligence, accelerating output without added overhead.
Scaled Production
Creative agents redefine scale by expanding what a single team can produce, enabling organizations to operate at levels of creative output previously out of reach.
Designed for Professional Creative Workflows
Infinite brand identity explorations
Direct a full, multi-asset campaign with cohesive visuals and variations, ready to run everywhere.
Product visuals in all angles
Create polished lifestyle and hero shots for e-commerce, social, and marketplaces, in every format you need.
Social media video ads for every channel
Quickly create short-form video ads with hooks, captions, and formats tailored for every platform.
Presentation-ready slide decks
Turn ideas into clean, well-structured slide decks using flexible templates.
Storyboards for every possible arc
Develop characters, story arcs, and episode boards—then bring the pilot to life.
Smarter A/B testing variants
Design polished app screenshots with clear benefits, layouts, and platform-specific framing.
Property storytelling at scale
Property storytelling at scale
On-model photography with every angle
Produce realistic on-model photography with diverse poses, body types, and styling contexts.
Explore packaging & label mockups
Visualize packaging and labels in photorealistic 3D—from shelf views to close-ups.
Localize a video into multiple languages
Translate and localize videos with natural voiceovers and synced visuals across languages.
Intelligence-driven lesson plans
Build lesson plans for your school year, complete with visuals and guides.
Direct a book, game, or film trailer
Craft short, cinematic trailers that set tone, build intrigue, and leave an impression.
Visualize academic content
Turn complex systems into labeled, easy-to-follow animated visualizations.
Turn a podcast clip into a video
Turn podcast audio into engaging video clips with captions, visuals, and B-roll—ready to share.
Transform data into infographics
Transform data and ideas into clear, visually engaging infographics.
Creative Agents That Transform Execution
Luma unifies specialized multimodal models into one continuous workflow, advancing creative work from concept to final delivery.
Scale Execution in Parallel
Increase creative throughput and decision velocity as Luma Agents advance multiple directions simultaneously, preserving shared context and eliminating restarts.
Eliminate Production Friction
Reduce operational overhead as Luma Agents coordinate built-in editing and refinement within the same project, removing manual handoffs and redundant steps.
Deliver with Continuity at Scale
Maintain brand and asset consistency as Luma Agents carry context from planning through final assembly, ensuring reliable, production-ready delivery.
Business stories
Jon Erwin
Founder of The Wonder Project
“Luma allows us to embed generative AI directly into the production pipeline in a way that strengthens storytelling, protects performance, and accelerates innovation.”
Bassel Kakish
CEO of Publicis Groupe Middle East & Turkey.
“We believe the next era of creativity will be defined by how intelligently we integrate AI into the core of our operating model. Luma allows us to move beyond isolated AI experiments and toward a unified, scalable creative system. It expands what our teams can produce without diluting the strategic thinking and cultural nuance that define great work.”
Physically intelligent creative agents, with the best models.
Orchestrating category-defining models across every stage of creative work.
Plans & Pricing
All Luma plans come with free trial credits
Save up to 20% with yearly
Individual plans
Everything in Pro, with:
Business plans
Everything in our regular plans, plus:
Everything in our Team plan, plus