Luma is Partnering with HUMAIN to Accelerate the Arrival of Multimodal AGI

Luma’s mission is to build multimodal AGI to generate, understand, and operate in the physical world. To accelerate the arrival of this future, we are partnering with Saudi Arabia’s new AI giant, HUMAIN AI, across compute, go-to-market, and investment. HUMAIN is a full-stack AI company building massive scale infrastructure, platform, and services as part of the Kingdom’s ambitious Vision 2030 initiative.

Multimodal AI is the biggest disruptive force in how media is created, how companies advertise their message, and it is democratizing who can tell stories that influence the world. The future of the gaming, media, and entertainment industries is interactive media created with AI – live and personalized to everyone. This strategic partnership between Luma and HUMAIN will aggressively accelerate the arrival of this future.

Multimodal AI also is essential for building systems that can understand the real world at superhuman levels. Superhuman world understanding will bring the benefits of AI to our physical lives – to our cities, to our infrastructure, and into our homes. We are partnering with HUMAIN on compute, data and strategic go-to-market to advance multimodal AGI research and deployment of these capabilities to companies and partners across the world.

As part of this collaboration Luma is bringing our advanced multimodal AI models to HUMAIN’s new platform for enterprises and users across the globe. We are starting with deploying Ray2 – the most advanced production ready video generation model in the world – on HUMAIN infra.

This will bring the power of AI to produce cinematic, personalized, and interactive content to creatives across the world – from Hollywood to independent artists, from AAA game studios to upstart new companies. Whether it’s an intelligent game that evolves with every choice you make, a story that adapts in real-time, or an ad campaign that is tailored to every micro-region and demographic , this partnership is set to change how media is made and consumed.

With multimodal generative AI we are developing tools and capabilities for every culture to be able to tell their stories, in their own way. We are building infrastructure for companies, studios, advertising agencies, and creatives to adapt Luma’s frontier models to the visual style and taste of their region and their audience. This partnership will make Cinematic Hollywood-level media creation accessible to everyone around the globe.

Today companies train bespoke models for every computer vision task and this has significantly held back autonomy and intelligence in these areas. Luma is training large World Models that exhibit general and superhuman understanding of the world across tasks such as object and action recognition, tracking and identification, and long range visual reasoning. World Models can be programmed with natural language to accomplish evolving and ever more complex tasks.

This partnership will enable Luma and HUMAIN to build and deploy scalable systems for world understanding and visual intelligence that surpass the current state of the art in computer vision for companies across the world.

This partnership is a pivotal moment that brings together Luma’s pioneering research and product capabilities and HUMAIN’s ambitious AI infrastructure and services. We are incredibly excited to work with Tareq Amin and the HUMAIN team to realize this ambitious vision.

We are a talent-dense team based in Palo Alto, California and we love to work with ambitious people who work hard to reshape the world in their vision. If you are as excited about this future as we are, you should come build it with us.