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Luma AI powers Serviceplan Group’s global rollout of creative AI, integrating generative technology across strategy, production, and delivery to unlock faster, scalable, and more competitive creative workflows.

Today Luma announced it will open a dedicated office in Riyadh, Saudi Arabia, marking a significant expansion of its presence in the Middle East and furthering the acceleration of HUMAIN Create. The company also announced a strategic partnership with Publicis Groupe Middle East, a regional leader in business transformation, communication, and media, to support AI-driven advertising and creative production across MENA.

Luma AI today announced The Luma Dream Brief, a global creative competition inviting advertising creatives to bring their best unmade ideas to life, with a grand prize of $1 million to be awarded to creative work using Luma AI that wins a 2026 Cannes Lions Gold Lion.

Ray3.14 is our most professional and powerful model, now with native 1080p video generation. It is 4x faster and 3x cheaper, and gives you the best ever quality and stability, with improved motion consistency for Modify Video.

Stop guessing. Start directing. Ray3 Modify is now in Dream Machine. Edit and reimagine videos with all-new precise keyframe and character reference controls powered by Ray3's high-fidelity consistency. Your vision. Your performance, reimagined. Supercharge your production with rapid retouching, precise element swapping, and scene redesign.

Establishment of the London office follows Luma AI’s $900 million Series C investment led by HUMAIN - marking the company’s first major step towards international scale with plans to deepen partnerships across the UK, European Union, and Saudi Arabia in the first phase of expansion.

Terminal Velocity Matching (TVM) is a new single-stage training paradigm for efficient generation. While achieving the same sample quality, it exhibits 25x speedup compared to standard diffusion models when trained from scratch.

We are pleased to announce that Luma has raised a 900M Series-C and we are partnering with Humain to build a 2GW compute supercluster – Project Halo.

In a creative world racing to keep up with every new model release, Billy Boman stands out for a different reason — he’s having fun with it.

An inside look at how Ray3 turns imagination into motion through realism, control, and creative fidelity.

In a world of AI hype and new tutorials dropping every week, Nik Kleverov’s story reminds us why we started telling stories in the first place.

Introducing Modify with Instructions in Dream Machine. Use natural language to direct changes across VFX, advertising, film, and design workflows. Native object removal, swapping, virtual sets, character refinements, and restyling are now available to all subscribers.

Dream Lab LA is a creative hub where Hollywood veterans, emerging storytellers, studios, and curious minds come together to shape the next era of storytelling.

Reimagine any video. Shoot it in post with director-grade control over style, character, and setting. Restyle expressive performances, swap entire worlds, or redesign the frame to your vision. Shoot once. Shape infinitely.

Luma announces a groundbreaking partnership with HUMAIN, a full-stack AI company backed by Saudi Arabia’s Public Investment Fund. This milestone will accelerate Luma's mission to build Multimodal AGI and revolutionize media, entertainment, gaming, and computer vision industries.

Reframe is a powerful feature that expands and resizes images or videos beyond their original borders, intelligently filling in the edges to adapt content for any format—perfect for social, cinematic, or creative reimagining.

Adobe has announced the integration of Luma’s Ray2 generative video model into Firefly, set to enable photorealistic video creation for users worldwide.

Luma introduces Camera Angle Concepts in Ray2—intuitive, cinematic controls that bring nuance and storytelling depth to generative video.

Video content is the driving force behind successful social media marketing.

Video marketing is now a critical strategy for businesses aiming to capture audience attention, strengthen brand identity, and increase conversions.

YouTube is one of the most powerful platforms for content creators, businesses, and influencers.

Video marketing has become a powerful tool for businesses looking to grow their brand, engage customers, and drive sales.

Instagram Reels are one of the best ways to boost engagement, increase views, and grow your audience.

TikTok has become one of the most powerful social media platforms for creators, businesses, and brands.

The demand for video content is higher than ever, with platforms like YouTube, Instagram, TikTok, and Facebook thriving on engaging visuals.

Creating compelling videos no longer requires expensive equipment or advanced editing skills.

AI Image Generators Are Transforming Digital Creativity

AI Video Generator from Image: How to Turn Any Image into a Stunning Video

AI Video Generator for Beginners: How to Create Stunning Videos with AI

Why Luma AI is the Best AI Tool for Filmmakers, Designers, and Marketers

Luma introduces Concepts: a new way to control generative models with precision and creativity. Now available for Ray2.

Inductive Moment Matching surpasses diffusion models in speed and sample quality.