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Introducing Modify with Instructions in Dream Machine. Use natural language to direct changes across VFX, advertising, film, and design workflows. Native object removal, swapping, virtual sets, character refinements, and restyling are now available to all subscribers.

Dream Lab LA is a creative hub where Hollywood veterans, emerging storytellers, studios, and curious minds come together to shape the next era of storytelling.

Reimagine any video. Shoot it in post with director-grade control over style, character, and setting. Restyle expressive performances, swap entire worlds, or redesign the frame to your vision. Shoot once. Shape infinitely.

Luma announces a groundbreaking partnership with HUMAIN, a full-stack AI company backed by Saudi Arabia’s Public Investment Fund. This milestone will accelerate Luma's mission to build Multimodal AGI and revolutionize media, entertainment, gaming, and computer vision industries.

Reframe is a powerful feature that expands and resizes images or videos beyond their original borders, intelligently filling in the edges to adapt content for any format—perfect for social, cinematic, or creative reimagining.

Adobe has announced the integration of Luma’s Ray2 generative video model into Firefly, set to enable photorealistic video creation for users worldwide.

Luma introduces Camera Angle Concepts in Ray2—intuitive, cinematic controls that bring nuance and storytelling depth to generative video.

Video content is the driving force behind successful social media marketing.

Video marketing is now a critical strategy for businesses aiming to capture audience attention, strengthen brand identity, and increase conversions.

YouTube is one of the most powerful platforms for content creators, businesses, and influencers.

Video marketing has become a powerful tool for businesses looking to grow their brand, engage customers, and drive sales.

Instagram Reels are one of the best ways to boost engagement, increase views, and grow your audience.

TikTok has become one of the most powerful social media platforms for creators, businesses, and brands.

The demand for video content is higher than ever, with platforms like YouTube, Instagram, TikTok, and Facebook thriving on engaging visuals.

Creating compelling videos no longer requires expensive equipment or advanced editing skills.

AI Image Generators Are Transforming Digital Creativity

AI Video Generator from Image: How to Turn Any Image into a Stunning Video

AI Video Generator for Beginners: How to Create Stunning Videos with AI

Why Luma AI is the Best AI Tool for Filmmakers, Designers, and Marketers

Luma introduces Concepts: a new way to control generative models with precision and creativity. Now available for Ray2.

Inductive Moment Matching surpasses diffusion models in speed and sample quality.