Where Cannes meets the next frame.
Join us on the beach, and at our Villa for five days of conversations, screenings, workshops, and exploratory sessions with the filmmakers, agencies, and brands shaping the future of storytelling.
A quieter space for the people building what’s next.
Just steps from the Croisette, Luma House brings together filmmakers, agencies, brands, and technologists for five days of focused conversations and hands-on exploration. Part salón, part workshop — built for people serious about craft.
Address
Villa on the Point de Croisette
Dates
June 22 - 26, 2026
Hours
10:00 AM - 8:00 PM
Access
Request Invite
AI & Tech Sandbox
Designed for the entire marketing and technology community, from agencies, brands, and publishers to technology vendors and industry watchers.
Over the course of the Festival, the space will host thought-provoking content, experiences, and activities that explore the collaboration between people and technology.
Welcoming in some of the brightest minds and most forward-thinking voices in the industry.
Address
Miramar Beach, on The Croisette
Dates
June 22 - 26, 2026
Hours
Vary
Access
Request Invite
Five days. Unmissable events. No filler.
RSVP to receive updates.
Monday, June 22
7:00am – 10:00am
Tennis Park Montfleury Cannes•Event
Tennis on the Riviera
Tennis on the Riviera brings together founders, CMOs, brand and marketing leaders from top startups, agencies, and companies across SaaS, fintech, and media.
Hosted by The Nucleus Network.
Presented by Luma AI, ClickUp, Nift, Airwallex and Crowe Media.
11:30AM
LBB Beach•Event
AdAge Panel: Future-Fit Business in the AI Era
Running a business 'sustainably' in the age of AI - it's not a green conversation, but rather it's about how to keep an even keel and make sure you don't end up making short term decisions that come back to haunt you.
Tuesday, June 23
7:00am - 10:00am
Tennis Park Montfleury Cannes•Event
Tennis on the Riviera
Tennis on the Riviera brings together founders, CMOs, brand and marketing leaders from top startups, agencies, and companies across SaaS, fintech, and media.
Hosted by The Nucleus Network.
Presented by Luma AI, ClickUp, Nift, Airwallex and Crowe Media.
11:00 - 12:00
Luma House•Event
Rise of the New Creative Technologist | Hosted by Adobe & Sponsored by Superside
Harborside chats, mimosas, light bites, and open networking for founders, creative technologists, and select press.
16:00 - 20:00
Luma House•Panel
The Showcase | A Creative Celebration & Mixer | Hosted by AWS
The evening features Dream Brief finalist spotlights and closes with a standing mixer for filmmakers, agency creatives, and creative leaders.
To be confirmed
Address confirmed with RSVP•Event
ServicePlan Tuesday
More info coming soon
Wednesday, June 24
14:00 - 14:45
AI & Tech Sandbox | Miramar Beach•Mainstage
AI & Tech Sandbox | Mainstage with Amit Jain, CEO of Luma Labs
Speaking Opportunity Information here
11:00 - 12:00
Luma House•Panel
Becoming the AI-Native CMO An Executive evening with Luma AI and Bain & company
Luma and Bain & Company are co-hosting an exclusive evening for senior marketing and technology leaders. The event combines structured programming with high-quality networking, anchored by a fireside harborside chat with the CMO at OpenAI. Bain activates their CMO advisory network; Luma brings the AI creative infrastructure conversation.
Speakers from: 11ElevenLabs, Clay, hightouch, Listen, OpenAI
15:15 - 16:00
AI & Tech Sandbox | Miramar Beach•Workshop
AI & Tech Sandbox | Meet-up with Luma
Workshop with Luma
13:00 - 15:00
Address once confirmed•Hackathon
Serviceplan FDC Creative Hackathon | SPARKS Academy
More info coming soon
Thursday, June 25
To be confirmed
Address provided with RSVP•Event
RTL Beach — Serviceplan & Luma
More info coming soon
11:00
AdWeek House•Panel
Adweek Panel: Partnership Is the New Power Move | Caroline
The strongest brands are shifting from directive relationships to true co-creation, treating agency partners less like vendors and more like strategic collaborators. That means shared ambition, faster decision-making, deeper trust, and work that is bolder, smarter, and built to move at the pace of culture.
What does modern collaboration actually require? And how do brands and agencies build relationships designed not just to deliver campaigns, but to drive lasting business impact? Hear how leading industry voices are rethinking the agency-client dynamic and leaning into collaboration as the ultimate competitive advantage
Speakers & hosts.
These are the voices shaping the conversation.
Speakers
Amit Jain
CEO
Adam Reeves
Chief Creative Officer
Samira Bakhtiar
Head of MEGS
Dane Vahey
Head of B2B Marketing
Nik Kleverov
Chief Creative Officer
Tejas Manohar
Co-CEO
Aneri Amin
Head of Creators
Bruno Estrella
Head of Marketing
Rishi Roongta
Partner
Your Hosts | Luma
Amit Jain
Co-founder & CEO
Caroline Ingeborn
COO
Jason Day
Head of EMEA
Dom Sanya
Head of Marketing
Prince
Director, Forward Deployed Creatives
Kyt
Forward Deployed Creative
Alexia
Forward Deployed Creative
Hans
Forward Deployed Creative
Let us know who you are.
The house is cozy. We read every request. If there's a fit, we'll send the details, including the program drop, in late-May.