Billy Boman

In a creative world racing to keep up with every new model release, Billy Boman stands out for a different reason — he’s having fun with it.

A former fashion designer turned filmmaker, Billy isn’t using AI to work faster. He’s using it to reimagine what advertising, music videos, and branded storytelling can look like — blending craft, humor, and style into visuals that feel alive.

From Sweden to the global stage, Billy’s work captures a cultural shift in motion: artists breaking free from tradition, creating studios of one, and building new genres in real time.

In this episode of our Creator Series (hosted by Jagger Waters), Billy shares how he went from designing sneakers in Midjourney to directing high-end commercial work that rivals major studio production — and why he believes this new wave of AI filmmaking feels more like punk rock than polished perfection.

Creativity is evolving, but it’s still deeply human. Billy’s story reminds us that the best tool is curiosity itself.

About the Creator Series

We’re ready to move past the hype and dive into the truth. Our new Creator Series explores the fun, experimental and mindblowing reality of working with AI in video production. From experienced directors and product designers, to thought leaders and advertising creatives, we’re starting a conversation with the most influential folks currently working in the AI space. Host Jagger Waters digs beneath the surface, asking fresh, relevant and profound questions you haven’t heard on conference panels or read in LinkedIn articles. Whether you’re a film enthusiast, marketing executive, AI hobbyist or entertainment industry professional, this series is for you.