Convert Square Videos to Rectangle Using AI

Reframe Content Seamlessly. Make Every Format Work.

Square (1:1) videos dominate social feeds like Instagram, but when it’s time to reuse the same content on widescreen platforms like YouTube or LinkedIn, that format becomes limiting. Manually cropping or stretching often compromises composition and quality.

With Luma AI’s Reframe, you can automatically convert square videos to rectangle formats like 16:9 or 4:5. The tool uses AI to preserve subject focus, motion dynamics, and scene integrity, making your content look like it was designed for the platform you're publishing on.


Why Convert Square Videos to Rectangle?

Today's content needs to move seamlessly across devices and platforms. A 1:1 square video might perform well on mobile apps, but it wastes space and impact on widescreen displays. Resizing your videos for the right aspect ratio ensures consistent brand presentation and maximized content value.

Reframing square videos to a rectangle allows you to:

  • Repurpose social-first videos for broader formats like YouTube or websites
  • Maintain clarity and composition in widescreen players
  • Avoid black bars, awkward crops, or distorted visuals
  • Extend the life and reach of your best-performing clips

How Reframe AI Works

Unlike manual tools, Luma AI Reframe intelligently transforms square videos using deep learning models that:

  • Detect the main subject and frame accordingly
  • Expand or adapt the background without distortion
  • Adjust scene-by-scene to preserve natural motion and flow

You simply upload your 1:1 video and select your target aspect ratio like 16:9 for YouTube or 4:5 for LinkedIn and let the AI do the work.

What Makes Reframe Better Than Manual Cropping?

Most video editors require you to manually drag crop boxes and hope for the best. Reframe eliminates that friction by automating:

  • AI-powered subject tracking
  • Smart motion-aware reframing
  • Format-specific optimization
  • Batch processing of multiple outputs

This means you get multiple high-quality versions fast, accurate, and consistent, without needing editing expertise.


Use Cases for Reframing Square to Rectangle

Luma AI Reframe is ideal for:

  • Influencers repurposing Instagram content for YouTube
  • Marketing teams are adapting social ads for desktop experiences
  • Educators resizing mobile videos for learning management systems
  • E-commerce brands converting 1:1 product videos into site-ready hero assets

If you're trying to stretch your content's reach across platforms, reframing is a must.


What You Gain with Luma AI Reframe

Using Reframe to convert square videos into rectangles offers key benefits:

  • Precision: AI keeps your subject perfectly centered in every frame
  • Speed: Generate platform-ready videos in seconds
  • Quality: Avoid pixelation, awkward cuts, and framing errors
  • Scalability: Create multiple formats without re-editing

This is not just resizing; this is intelligent content adaptation built for scale.


Reframe and Reuse with Luma AI

Your content shouldn't be locked into one format. Whether you're preparing for widescreen displays, websites, or digital campaigns, Reframe ensures your square videos stay powerful and relevant everywhere.