AI Video Generator for Recruitment Marketing

Hiring top talent starts with capturing attention, and nothing does that better than cinematic motion. With Luma AI Video Generator, you can instantly create immersive, brand-aligned recruitment videos that speak to candidates’ goals, values, and aspirations.

Create Your Recruitment Video with Luma AI
An artist with curly dark hair and a stained apron, holding a paintbrush and palette, intensely focused on a large. Behind him, shelves are filled with brushes, paints, and canvases, and soft light filters through a large window, illuminating dust particles in the air. Background shows dim. Camera captures a close-up on his focused expression, then pans to his hands mixing colors. Gentle, warm lighting gives the scene a nostalgic.

Why AI Video Is a Game-Changer for Hiring Teams

In recruiting, storytelling wins. Text-based job listings and stock-filled career pages no longer cut it; modern candidates expect authentic, visual content that brings your workplace to life.

With Luma AI, you get:

  • Cinematic videos tailored to job roles, teams, or culture
  • Lightning-fast production with no film crew or editors
  • Emotionally resonant storytelling using neural rendering
  • Formats optimized for LinkedIn, career pages, job boards, and social medi

Luma AI empowers recruiters, HR teams, and employer brand leads to create studio-quality content that drives applications and builds connections, without slowing down the hiring process.

How Luma AI Streamlines Recruitment Video Creation

Step 1: Input Your Message

Paste a job description, company values, or EVP statement. Luma turns it into a narrative script with a visual structure.

Step 2: Choose Tone, Style & Format

Pick the emotional tone (welcoming, ambitious, innovative), duration (15s–60s), and aspect ratio based on your channel, from LinkedIn ads to mobile-first Reels.

Step 3: Generate, Review, and Share

In minutes, Luma generates a visually rich, ready-to-publish recruitment video. Tweak the prompt, download, and push to every hiring channel.

Top Use Cases for Recruitment Videos with Luma AI

Role-Specific Job Promos

Turn job descriptions into scroll-stopping role ads that communicate responsibilities, growth, and impact.

Company Culture Videos

Highlight what makes your team unique, from benefits to values, using motion-enhanced scenes built from prompts or 3D scans.

New Hire Welcome Videos

Auto-generate personalized welcome videos that help new employees feel seen, even before day one.

Employer Brand Campaigns

Support large-scale talent branding efforts with custom videos that reflect your EVP and mission across multiple roles and regions.

Campus & Internship Recruitment Campaigns

Engage Gen Z talent on Instagram, YouTube, and TikTok with dynamic videos built for mobile and social distribution.

Luma Tools That Elevate Recruitment Marketing


Dream Machine

Dream Machine

Generate cinematic hiring and culture videos from role descriptions, culture statements, or brief prompts in seconds.

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3D Capture

3D Capture

Scan your workplace, team setups, or office spaces using just your phone, and turn them into vivid 3D visuals for AI videos.

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Photon

Photon

Light your workplace scenes realistically and add polish to every recruitment video with soft shadows, depth, and atmosphere.

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Why Luma AI Is Perfect for Hiring Content

Unlike generic video templates or slideshow tools, Luma uses advanced neural rendering and cinematic motion to craft visually stunning stories from simple inputs. Every recruitment video is unique and designed to reflect your company’s tone and brand.

  • No editing skills needed; anyone on the HR or marketing team can use it
  • Faster than traditional video, perfect for high-volume hiring needs
  • Supports multiple channels, creates formats for web, mobile, and social
  • Built to scale, run dozens of roles or employer campaigns simultaneously

In a talent market where speed and storytelling matter, Luma AI gives you both.

Frequently Asked Questions