AI Video Generator for Recruitment and Employer Branding

In a talent-driven market, standing out as an employer of choice is more important than ever. With Luma AI Video Generator, you can create immersive recruitment and employer branding videos in minutes.

Why AI Videos Revolutionize Talent Acquisition

Recruitment today is about storytelling, not just listings. Candidates want to know what it’s like to work with you. With Luma AI, your brand comes alive in motion: office culture, team values, benefits, and mission-driven messaging. Ditch the stock footage and dry listings.

Key benefits include:

  • Rapid video creation for fast-moving hiring needs
  • Employer brand storytelling across social, career sites, and internal channels
  • Cost-effective way to scale talent marketing without a production team
  • Humanize your brand with photo-realistic, emotionally engaging videos

From HR leaders to startup founders to global talent teams, Luma AI empowers anyone to generate authentic recruitment content that stands out.

How Luma AI Powers Recruitment Video Creation

Step 1: Describe the Role or Culture

Input a job description, team values, or a mission statement. Luma turns that into a voice-guided script with cinematic structure.

Step 2: Choose Tone, Format & Duration

Pick an emotional tone (inspiring, energetic, welcoming), select video length (15–60s), and formats optimized for LinkedIn, YouTube, or your careers page.

Step 3: Generate, Review & Share

Luma outputs a high-impact recruitment video with dynamic motion and brand visuals. You can tweak and publish in minutes no reshoots or long approvals.

Best Use Cases for Recruitment & Employer Branding Videos with Luma AI

Job Role Highlight Videos

Attract applicants by summarizing key responsibilities, benefits, and growth potential with visually engaging, job-specific content.

Culture Videos for Careers Pages

Showcase your work environment, values, and team spirit using an animated AI video built from prompts, photos, or 3D office scans.

Day-in-the-Life Storytelling

Turn internal insights into short video journeys showing how a typical day feels, perfect for social media and onboarding.

Leadership Messaging & EVP Videos

Feature executives or team leads discussing mission and values using AI-generated storytelling and avatars, all brand-aligned.

Campus & Internship Recruitment Campaigns

Engage younger talent with energetic, social-first video content without the cost or coordination of field shoots.

Luma AI Tools That Elevate Recruitment Video Content


Dream Machine

Dream Machine

Generate cinematic hiring and culture videos from role descriptions, culture statements, or brief prompts in seconds.

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3D Capture

3D Capture

Scan your workplace, team setups, or office spaces using just your phone, and turn them into vivid 3D visuals for AI videos.

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Photon

Photon

Light your workplace scenes realistically and add polish to every recruitment video with soft shadows, depth, and atmosphere.

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Frequently Asked Questions