AI Video Generator for Product Launch Campaigns

Introducing a new product is your brand’s moment to shine, and with Luma AI Video Generator, you can captivate your audience with visually stunning launch videos at scale.

Why AI Videos Supercharge Product Launches

First impressions matter. In a saturated digital space, Luma AI helps brands break through the noise with motion-rich, cinematic visuals that convey value, emotion, and urgency. Traditional production takes weeks. Luma AI generates launch videos in minutes.

Key benefits include:

  • Rapid turnaround for pre-launch and real-time updates
  • Cost-effective scaling across formats, channels, and markets
  • Studio-quality output from simple prompts or storyboards

Product marketing teams, founders, and creative leads can now generate stunning launch content without video editors, agencies, or post-production delays.

How Luma AI Works for Awareness Campaigns

Input Your Product Story

Write a product description, feature list, tagline, or benefit statement. Luma AI transforms it into a compelling video script and scene sequence.

Customize Format & Tone

Choose emotional tone (exciting, innovative, bold), aspect ratio (16:9, 1:1, 9:16), and video duration based on launch goals, ideal for Instagram, YouTube, landing pages, or investor decks.

Generate, Iterate, and Publish

Within minutes, get a cinematic-quality product video. Refine, download, and publish across all your launch assets, email blasts, socials, paid ads, and more.

Best Use Cases for Product Launch Videos with Luma AI

Teaser Videos

Generate hype before launch with cinematic countdowns, feature reveals, or product glimpses. Perfect for social media or pre-launch pages.

Product Reveal Videos

Highlight your product’s design, benefits, and innovation with a powerful story-driven reveal ideal for launch day announcements.

Demo & Walkthrough Videos

Educate users and drive adoption with clear, engaging product explainer videos showing use cases, features, and workflows.

Founder & Brand Storytelling

Create brand-aligned narratives to build trust and differentiate. Showcase your mission and vision with photorealistic video scenes.

Investor & PR Assets

Incorporate launch videos into pitch decks, press kits, or media briefings to tell a compelling product story visually.

Why Choose Luma AI for Launch Campaign Content

Unlike generic video platforms, Luma AI uses neural rendering and advanced AI storytelling to create one-of-a-kind videos. Your launch content won’t feel templated or repetitive, it’s designed to match your product’s identity and tone.

  • No technical skills required: Anyone on your team can create professional-quality videos.
  • Realistic and emotive visuals: Convey innovation, sophistication, or excitement through rich visual storytelling.
  • Fast iterations: Test different narratives, audiences, or ad angles at a fraction of the time and cost.

Luma AI helps you move fast, launch faster, and market smarter.

Luma AI Tools for Purpose-Driven Content

Dream Machine

Luma AI Tools

Dream Machine

Transform prompts or launch scripts into cinematic product videos tailored to your launch strategy.

Dream Machine
Luma Photon

Luma AI Tools

Luma Photon

Add professional lighting and realism to your product showcase scenes, ideal for launch ads or investor videos.

Luma Photon
Luma 3D Capture

Luma AI Tools

Luma 3D Capture

Use your phone to scan your product or prototype and generate realistic 3D visuals for explainer videos or immersive teasers.

Luma 3D Capture

FAQ