Luma at Cannes Lions 2026

​Tennis on the Riviera brings together founders, CMOs, brand and marketing leaders from top startups, agencies, and companies across SaaS, fintech, and media.

Hosted by The Nucleus Network.

​Presented by Luma AI, ClickUp, Nift, Airwallex and Crowe Media.

Running a business 'sustainably' in the age of AI - it's not a green conversation, but rather it's about how to keep an even keel and make sure you don't end up making short term decisions that come back to haunt you.

​Tennis on the Riviera brings together founders, CMOs, brand and marketing leaders from top startups, agencies, and companies across SaaS, fintech, and media.

Hosted by The Nucleus Network.

Presented by Luma AI, ClickUp, Nift, Airwallex and Crowe Media.

​Rise of the New Creative Technologist – Mimosas, Light Bites, and Harborside Chats

​Presented with Adobe · Hosted by Luma & Artist and the Machine · Sponsored by Superside

​Hosted conversations and open networking for Brand CMOs, Creative Technologists, CEOs, Marketing and AI/Innovation Leaders. Capacity is limited. Apply to attend.

Join Luma and AWS at the Luma House for an evening with filmmakers, creatives, and brand leaders making it happen. Wine, delicious bites, and great company are waiting on the terrace in Cannes.

In this session, Amit Jain, CEO of Luma and one of the leading voices in frontier AI research, will share where the technology stands today, where it’s headed next, and what it means for the brands, agencies, and creative leaders working to keep pace.

Amit will open with an inside look at one of the world’s most advanced AI labs—what’s real, what remains hype, and which assumptions about creative production are already becoming obsolete.

This panel brings together CEOs and CCOs from the world’s leading independent agencies who have embraced AI to scale their creativity for the world’s leading brands in a landscape typically controlled by Holding Companies. The discussion will cover how these agencies leverage AI and what it has enabled them to do this year that was not possible this time last year.

Luma and Bain & Company are co-hosting an intimate evening for CMOs, marketing executives, and AI leaders at the frontier of this shift. Expect honest conversation, sharp perspectives, and the kind of connections that don't happen at conferences.

Speakers from: 11ElevenLabs, Clay, hightouch, Listen, OpenAI

The strongest brands are shifting from directive relationships to true co-creation, treating agency partners less like vendors and more like strategic collaborators. That means shared ambition, faster decision-making, deeper trust, and work that is bolder, smarter, and built to move at the pace of culture.

What does modern collaboration actually require? And how do brands and agencies build relationships designed not just to deliver campaigns, but to drive lasting business impact? Hear how leading industry voices are rethinking the agency-client dynamic and leaning into collaboration as the ultimate competitive advantage.

CEO of Luma, Amit Jain discusses the future of AI models followed by a conversation with CCO of Serviceplan, Alex Schill & Jason Day speaking about partnerships, and showcasing client work made with Luma.