Wonder Project and Luma Launch Innovative Dreams: Production Services Company Combining Generative AI and Traditional Filmmaking, Backed and Supported by Amazon Web Services

AUSTIN, Texas and LOS ANGELES, Calif. (April 16, 2026) — Wonder Project and Luma today announced the launch of Innovative Dreams, a new filmmaker-led production services company, R&D lab, post-production and visual effects firm, backed and supported by Amazon Web Services (AWS). Innovative Dreams is pioneering a new method, called Realtime Hybrid Filmmaking, which combines performance capture, virtual production and visual effects, accelerated by generative AI technologies at every stage of production — from early concepting and pre-visualization, through production, and into post. Using emerging technologies, this approach pushes the frontiers of human artistry and storytelling while giving more time and focus back to human performance.

Founded by Wonder Project's Jon Erwin, who will also serve as Innovative Dreams' CEO, the company operates as a standalone business within Wonder Project's studio division. In addition to supporting Wonder Project's slate, Innovative Dreams will provide services to third-party studios across a wide range of genres and budget levels, bringing this artisan-first approach to creators working across the industry.

The company was born out of a simple challenge: the stories filmmakers wanted to tell were bigger than what traditional production models could support. Innovative Dreams expands what’s possible — enabling more stories to move into production, bringing filmmaking back to Los Angeles, and expanding opportunities for the artists and crews who power the industry.

This new, nonlinear Realtime Hybrid Filmmaking model allows for real-time editorial decisions, enabling actors to see and react to developing digital environments as they evolve. By removing the traditional delays between shooting, rendering, and editing, the process shortens the distance from creative idea to final pixel, granting filmmakers unprecedented creative control during production.

The first project to utilize this new workflow, shot entirely on a virtual stage, is The Old Stories: Moses, a three-part companion special from the world of House of David, starring Academy Award-winner Ben Kingsley (Gandhi, Schindler's List and Wonder Project's forthcoming Young Washington) and Emmy Award-nominee O-T Fagbenle (The Handmaid’s Tale, Presumed Innocent). Written, directed and executive produced by Erwin, the project is produced by Wonder Project in partnership with Amazon MGM Studios and will debut exclusively on Wonder's subscription service on Prime Video in the U.S. this spring, then be available on Prime Video in the U.S. and globally at a later date.

“We are excited to pioneer what we believe is the industry’s first final pixel, gen-AI-enabled, production-ready workflow applied at scale,” said Jon Erwin, CEO of Innovative Dreams. “We’re passionate about human collaboration and creativity, preserving the brilliance of actors' performances, and bringing jobs back to LA. I cannot wait for other filmmakers to experience the magic of what we’re building.”

Innovative Dreams operates a dedicated R&D lab and virtual production stage at the MBS Media Campus in Manhattan Beach, Calif. establishing a physical hub where filmmakers can work with this full suite of tools under one roof. The facility is designed to support in-person collaboration and hands-on experimentation, and will serve as both a production space and an education hub for filmmakers, showrunners and producers. By anchoring this work in Los Angeles, Innovative Dreams aims to bring more productions back to American stages and strengthen the local crew, stage and production ecosystem that has defined Hollywood for a century.

The collaboration with Luma focuses on developing production-grade AI tools, like Luma Agents, that are tailored to the needs of filmmakers and designed to elevate actor performance. The collaboration focuses on technologies designed to preserve and elevate actor performance while enabling large-scale digital environments and ambitious visual storytelling.

“The production landscape is evolving, and filmmakers are looking for more ways to take creative swings. Innovative Dreams is that opportunity," said Luma CEO Amit Jain. “Together with Jon and team, we are building a new hybrid production process that brings Luma’s powerful generative AI technologies into high quality production. Realtime Hybrid Filmmaking is an efficient, enjoyable, and human-centered approach. This process will liberate filmmakers to do their best work and make things people want to watch.”

Innovative Dreams and Amazon Web Services (AWS) are collaborating to advance next-generation production techniques and bring those innovations to the entertainment industry. AWS cloud and AI infrastructure power R&D and virtual production tools for Innovative Dreams and Luma, enabling breakthrough generative tools to help filmmakers bring their vision to life.

“The entertainment industry is at an inflection point, and the most exciting part is that technology is finally catching up to the imagination of filmmakers," said Samira Panah Bakhtiar, General Manager, Media & Entertainment, Games and Sports, AWS. "What Jon Erwin and the Innovative Dreams team are building — with AWS cloud and AI infrastructure at its core — shows that AI, when used responsibly, can expand creative possibilities without replacing the human performance and artistry that make stories resonate.”

For Wonder Project, the launch of Innovative Dreams represents a deliberate expansion of its studio division, integrating next-generation production capabilities directly alongside its content slate.

“I've spent over two decades watching technology transform storytelling,” said Kelly Merryman Hoogstraten, CEO of Wonder Project. “At Netflix, it was removing appointment-based viewing. At YouTube, it was removing the gatekeeper and empowering the rise of the creator economy. What's happening right now in production, the convergence of performance capture, virtual production, and generative AI, is the next big shift. And by investing in this infrastructure here in Los Angeles, we’re making a deliberate bet on Hollywood, on local crews, and on the future of American filmmaking.”

Innovative Dreams will begin collaborating with filmmakers and studios in the coming months and launch education and training programs designed to expand access to this approach across the industry.

About Innovative Dreams

Innovative Dreams is a filmmaker-led production services company, R&D lab, post-production and visual effects firm founded by Jon Erwin and developed within Wonder Project. The company is pioneering a new, production-ready method called Realtime Hybrid Filmmaking, which combines performance capture and virtual production, accelerated by generative AI tools. This model was designed by a filmmaker, for filmmakers, to advance human collaboration, creativity, and performance. Innovative Dreams supports Wonder Project’s productions and additionally partners with filmmakers, studios, and content creators to bring this approach to projects beyond Wonder’s slate, enabling more stories to move into production, bringing filmmaking back to Los Angeles, and expanding opportunities for the artists and crews who power the industry.

About Wonder Project

Wonder Project is an entertainment company dedicated to telling courageous stories that inspire hope and restore faith in things worth believing in. Operating as an independent studio, distribution platform and trusted brand, Wonder produces and curates premium content for the faith and values audience. Wonder Project's subscription service on Prime Video offers original programming alongside an extensive curated library of licensed titles. Learn more at www.thewonderproject.com.

About Luma AI

Luma, based in Palo Alto, California, builds unified multimodal AI systems that combine reasoning and generation within a single model architecture. Its Unified Intelligence platform powers Luma Agents, AI collaborators capable of planning and executing end-to-end creative work across text, image, video, and audio, serving teams at leading advertising agencies, global enterprises, and entertainment studios. Uni-1, the first model in the Unified Intelligence family, combines understanding and generation in a single architecture — enabling reasoning and rendering within the same system. In 2025, Luma launched Ray3, the world's first reasoning video model, followed by Ray3.14, delivering native 1080p outputs and production-grade stability for professional workflows. The company is backed by HUMAIN, Andreessen Horowitz, AWS, AMD Ventures, NVIDIA, Amplify Partners, Matrix Partners, and leading investors across technology and entertainment.