---
title: "Live Now: Luma Variants"
description: "Luma Variants lets teams resize and translate every static ad into every format. Logo, headline, and CTA stay intact while the layout and copy adapt to each placement and market."
canonical: "https://lumalabs.ai/news/introducing-luma-variants"
source: "https://lumalabs.ai/news/introducing-luma-variants.md"
---

# Live Now: Luma Variants

_October 1, 2026_

One approved ad. Every size. Every language.

![Luma Variants. One Ad. Every Format.](https://cdn.sanity.io/images/2ylxvaa2/production/1b4af161317f1c02c554f06e52e666d0af497d65-2048x1152.webp?w=2048&fm=webp&q=75&fit=max)

#### **The hero is done. The real work starts.**

Luma has launched Variants. Now any Luma user can upload one approved static ad, pick formats and languages, and Variants builds every version for you. Your logo, headline, and CTA stay intact while the layout and copy adapt to each placement and market.

#### **Stop rebuilding by hand.**

Getting a campaign approved is one milestone. Shipping it everywhere is another. A single ad has to run as a Story, a feed post, a display unit, and a widescreen placement, often in several languages. Today, most teams rebuild each one by hand.

That work adds up fast. Every manual rebuild is another chance for a clipped product shot, overflowing copy, a missing logo, or the wrong language going live.

#### **Built for teams that ship at scale.**

Ad Variants is for agency and brand teams who take one approved ad across placements and markets.

- **Multichannel rollout.** Turn one campaign into placement-ready versions for social and display.
- **Global launches.** Translate approved copy for every market while the visual system stays consistent.
- **The full matrix.** Get 1:1 English, 1:1 Spanish, 9:16 English, and 9:16 Spanish from a single master, in one pass.

#### Adapting Approved Ads shouldn't take an army.

  
Here's how Luma Variants  works:

1. **Upload your master.** Start with one approved static ad.
2. **Pick your formats.** Choose from five standard placements: Story 9:16, Portrait 4:5, Square 1:1, Medium Rectangle 6:5, and Widescreen 16:9.
3. **Pick your languages.** Select the markets you need. Ad Variants returns a version for every size and language combination.
4. **Check the Preview.** See each variant before you commit, and regenerate anything that isn't right.
5. **Ship the Finals.** Download them, or export straight to a Luma Canvas board for review with your team.

Ad Variants is live today. Inside Luma, open the **Discover** tab and select the **Ad Variants** card to get started. This first release covers static ads, resizing, and translation. More is on the way.

[One ad in. Every variant out.  Try It Now →](https://app.lumalabs.ai)