# Luma

> Luma builds AI agents for creative work.

Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. Luma builds AI agents for creative work — shipping Luma App for creators, Luma API for developers, and frontier models including UNI-1, Ray3, and Luma Photon. The company was founded in 2021 and is headquartered in Palo Alto, California.

## Products

- [Luma App](https://lumalabs.ai/app): Luma Agents are the force multiplier for your team. They plan, generate, iterate, and refine with full context across every stage of creative work.
- [Luma API](https://lumalabs.ai/api): A reasoning model that interprets intent before it generates. Less than half the price and latency of comparable models. Two endpoints. Python, JS/TS, Go SDKs & CLI. Production grade from day one.
- [Ray3](https://lumalabs.ai/ray): Ray3 is our next-generation video model, designed in collaboration with creatives from the entertainment, advertising, and gaming industries. With reasoning-driven generation, best-in-class video-to-video including character reference and keyframes, Draft Mode for rapid exploration and a first-to-market HDR pipeline, Ray3 brings consistency, creative control and production-grade fidelity to AI video.
- [UNI-1](https://lumalabs.ai/uni-1): Uni-1 is a multimodal reasoning model that can generate pixels. Built on Unified Intelligence, Uni-1 understands intention, responds to direction, and thinks with you.
- [Luma Photon](https://lumalabs.ai/photon): Luma Photon and Photon Flash — next-generation AI image generation models.

## Solutions

- [Enterprise](https://lumalabs.ai/enterprise): The AI Company that does your most boring, mind numbing, and painful creative work so you can focus on storytelling and be prolific.
- [Plans & Pricing](https://lumalabs.ai/pricing): Plans for individuals (Plus, Pro, Ultra) and businesses (Team, Enterprise). All plans come with free trial credits — save up to 20% with yearly.
- [Contact Sales](https://lumalabs.ai/contact-sales): Get in touch with Luma's sales team for enterprise inquiries.
- [Creative Partner Program](https://lumalabs.ai/creative-partner-program): The Luma AI Creative Partner Program supports artists, filmmakers, and visionaries exploring the next era of AI-driven creativity.

## Resources

- [7 Key Criteria for Evaluating AI Creative Agents](https://lumalabs.ai/agents-guide): A leadership framework for enterprise creative evaluation.
- [Luma Learning Center](https://lumalabs.ai/learning-center): Tutorials, guides, and inspiration to help you get the most out of Luma.
- [News](https://lumalabs.ai/news): Get the latest Luma AI news, updates, and innovations.
- [Changelog](https://lumalabs.ai/changelog): Product updates and release notes.
- [Luma White Paper](https://lumalabs.ai/whitepaper): Ray3 is an intelligent and high-fidelity video generation transformer model designed in collaboration with creatives from film, advertising, and gaming industries. Ray3 delivers three breakthrough innovations that solve fundamental challenges in professional AI video generation.
- [UNI-1 Showcase](https://lumalabs.ai/uni-1/showcase): A curated gallery of images generated with Luma UNI-1, showing photorealistic outputs across products, scenes, illustrations, and creative prompts.
- [Luma for Education (Educators)](https://lumalabs.ai/education/educator): Luma AI Education Program brings the power of AI video generation into the classroom, giving educators new ways to explore ideas, express creativity, and tell stories that inspire learning.
- [Luma for Education (Students)](https://lumalabs.ai/education/student): Luma AI Education Program brings the power of AI video generation into the classroom, giving students new ways to explore ideas, express creativity, and tell stories that inspire learning.
- [LLM Info](https://lumalabs.ai/llm-info): Structured, authoritative information about Luma for AI assistants.

## Company

- [Careers](https://lumalabs.ai/careers): Build the future of imagination — join the Luma team.
- [Series B](https://lumalabs.ai/series-b): Luma's Series B funding announcement.