Question 1

What is Luma Agents?

Accepted Answer

Luma Agents is an AI-powered creative workspace that lets you create, edit, and organize images, video, audio, and text — all on an infinite canvas.

At the center of the experience is the Luma Agent, a multimodal creative partner that understands your intent and orchestrates the right models to bring your ideas to life.

You can describe what you want, and the Agent will generate, refine, and scale it — or you can use tools directly for more control.

Question 2

What makes Luma Agents different from other AI tools?

Accepted Answer

Most AI tools focus on a single task (image generation, video editing, etc.).

Luma Agents brings everything together:

Multimodal — image, video, audio, and text in one place

Multi-model — powered by the best models for each task

Agent-driven — the system helps you think, generate, and iterate

Infinite canvas — organize and scale your work visually

Built for scale — create many variations from a single prompt or asset

Instead of switching between tools, you can go from idea → production → variations → localization in one workspace.

Question 3

What is the Luma Agent?

Accepted Answer

The Luma Agent is the intelligence layer of the platform.

It helps you:

Understand what to create (Brainstorm Mode)

Generate and build assets (Create Mode)

Choose the right models

Iterate and improve outputs

Scale variations

Connect different media types together

You can treat it like a creative partner — not just a tool.

The Luma Agent is the reason why you won't have worry about wiring nodes, dependencies and prompt engineering ever again.

Question 4

What are Brainstorm Mode and Create Mode?

Accepted Answer

Brainstorm Mode helps you think.

No media is generated

You explore ideas, concepts, and strategies

Ideal for planning campaigns, characters, and creative direction

Create Mode helps you build.

Images, video, audio, and text are generated

The Agent selects models and executes

Ideal for production, iteration, and scaling

Most workflows move between both modes.

Question 5

What can I create with Luma Agents?

Accepted Answer

You can create complete creative systems, including:

Marketing campaigns

Social media content

Product launches

Character-driven content

Short-form video

Voiceovers and music

Visual concepts and mood boards

Localized content in multiple languages

You can go from a single idea to a full set of deliverables without leaving the canvas.

Question 6

Do I need to know which AI model to use?

Accepted Answer

No.

The Luma Agent automatically selects the most appropriate model for your request.

If you want more control, you can manually choose models and adjust parameters — but it’s not required.

Question 7

Can I edit existing images or videos?

Accepted Answer

Yes.

You can:

Modify images (style, objects, lighting, composition)

Animate images into video

Transform videos into new styles

Extend video duration

Reframe aspect ratios

Add voice, music, and captions

Luma Agents supports both generation and editing workflows.

Question 8

How does Luma Agents handle consistency?

Accepted Answer

Luma Agents allows you to maintain consistency using Master Reference Assets.

You can define:

Characters

Products

Logos

Brand elements

And instruct the Agent to preserve them across:

Variations

Video generation

Localization

Iterations

Consistency improves when you clearly define what must stay the same.

Question 9

Can I generate multiple variations?

Accepted Answer

Yes — this is one of the core strengths of Luma Agents.

You can:

Generate multiple outputs from one prompt

Create variations from a single asset

Explore different styles, tones, and formats

Scale content across platforms

This allows you to test, compare, and refine creative quickly.

Question 10

Can Luma run multiple tasks at the same time?

Accepted Answer

Yes.

Luma supports parallel generation across modalities, such as producing multiple image variations or generating video and audio within the same session or multiple chats.

Parallel execution reduces turnaround time on complex projects.

Question 11

Can I create videos from images?

Accepted Answer

Yes.

You can:

Animate still images into video

Add camera motion

Create transitions between frames

Extend scenes

Apply style transformations

You can also combine this with audio, voiceover, and captions to create complete video content.

Question 12

Can I add voiceovers and audio?

Accepted Answer

Yes.

Luma Agents supports:

Text-to-speech with emotional tone

Sound effects

Music generation

Transcription and captions

You can build full audiovisual content directly in the canvas.

Question 13

Does Luma Agents support lip sync?

Accepted Answer

Yes.

You can:

Upload a video of a character

Add an audio track

Sync the character’s lips to the speech

You can also localize content by changing the language and re-syncing the character.

Question 14

Can I collaborate with others?

Accepted Answer

Yes.

You can:

Share your canvas via a link

Invite collaborators via email

Set permissions (Viewer or Editor)

You can also annotate the canvas with:

Notes

Arrows

Labels

Drawings

This makes it easy for teams to review and iterate together.

Question 15

What is a board?

Accepted Answer

The board is your workspace.

It’s:

Infinite and zoomable

Visual and spatial

Organized like a creative desk

You can place, group, and compare assets anywhere on the board. You can annotate with doodles, shapes, sticky notes and text boxes, and you can group things together with Frames

Question 16

How does pricing work?

Accepted Answer

Luma runs on a monthly subscription with a credit allowance included in each plan. Credits are used every time you generate images, video, audio, with the amount varying based on what you're creating.

There are three plans to choose from:
Luma Plus at $30/month includes 10,000 credits
Luma Pro at $90/month includes 40,000 credits
Luma Ultra at $300/month includes 150,000 credits

Not ready to commit? You can try the platform free before choosing a plan.

Your monthly credits reset each billing cycle. If you run out mid-project, you can set an additional spending limit from your account settings, as little or as much as you need to keep creating without interruption. Luma pauses the moment you hit that limit. You're never charged beyond what you've approved.

Credits serve as the in-platform currency for image and video generation within Luma App. Each subscription tier includes a fixed monthly credit allocation. Please note that any unused credits expire at the end of the applicable billing cycle and will not be carried over to the subsequent month.

Any credits used for failed generations will be automatically returned to your account.

Question 17

Can I organize and search my work?

Accepted Answer

Yes.

Luma Agents includes semantic search, which allows you to find assets by describing them.

Example:
“the neon city video with rain”

This makes it easy to manage large creative projects.

Question 18

Can Luma Agents help with research?

Accepted Answer

Yes.

The Agent can:

Search the web

Analyze videos

Extract information from PDFs

Gather visual references

You can move directly from research to creation.

Question 19

Is Luma Agents good for AI beginners?

Accepted Answer

Yes.

You can start by simply describing what you want.

The Agent can handle:

Model selection

Prompt structuring

Generation

Iteration

As you gain experience, you can move into more advanced workflows and direct control.

Question 20

Is Luma Agents useful for professionals?

Accepted Answer

Yes.

Creative professionals use Luma Agents for:

Campaign development

Content production at scale

Rapid prototyping

Brand system expansion

Character and world building

It supports both exploration and production-level workflows.

Question 21

Do I need to install multiple subscriptions?

Accepted Answer

No.

Luma Agents is designed to replace fragmented workflows and bring all your tools into one, intelligent workspace.

Everything — research, brainstorming, generation, editing, organization, collaboration — happens in one place.

Question 22

What is the biggest advantage of Luma Agents?

Accepted Answer

Creative scale at speed.

You can take:

One idea → many directions

One asset → many outputs

One concept → full campaign

All within a single system, in parallel.

Question 23

How accurate is the Luma Agent?

Accepted Answer

Luma’s AI agent is a powerful creative partner, but like all AI systems it can make mistakes, occasionally misunderstand instructions, make incorrect assumptions, or generate results that need refinement. We recommend reviewing outputs carefully and iterating with clearer direction when needed.

Question 24

How should I start?

Accepted Answer

Start simple.

Describe what you want to create.

Then iterate.

The Agent will guide you.

Question 25

✨  Final Note

Accepted Answer

Luma Agents is designed to feel like working with a creative partner — not operating a tool.

The more clearly you describe your intent, and the more comfortable you get  treating the agent like a real teammate you just hired, the more powerful the results will be.

Provide the Agent clear and detailed instructions with complete task/project context the same way you would to your production team.

Your instructions should prioritize what you want, not how to do it. Think of yourself as a Director, not a micro-manager.

Creative agents that make you prolific

Core Product Differentiation

Creative Agents

Shared Context

Collaboration

Scale

What’s New

Create with Your Voice

Team Workspaces

Export for Production

From assets to deliverables

Designed for Professional Creative Workflows

Infinite brand identity explorations

Product visuals in all angles

Social media video ads for every channel

Presentation-ready slide decks

Storyboards for every possible arc

Smarter A/B testing variants

Property storytelling at scale

On-model photography with every angle

Explore packaging & label mockups

Localize a video into multiple languages

Intelligence-driven lesson plans

Direct a book, game, or film trailer

Visualize academic content

Turn a podcast clip into a video

Transform data into infographics

Creative Agents That Transform Execution

Scale Execution in Parallel

Eliminate Production Friction

Deliver with Continuity at Scale

Business stories

Jon Erwin

Bassel Kakish

Physically intelligent creative agents, with the best models.

Plans & Pricing

Individual plans

Business plans

Luma FAQs