AI subscriptions fitting your budget and needs
Luma AI offers flexible plans designed to fit your creative flow. Upgrade or downgrade anytime, and add Top Up Credits whenever you need a boost.
Want to compare platforms and plans? Looking to understand how credits refresh rates and generation modes work? Scroll ahead!
Web Platform Plans
Web Free Plan
Usage limited to images only
720p generations
Lower priority processing
Non-commercial use only
Watermarks
Web Lite Plan
Monthly Price: $9.99
Annual Price (30% off): $6.99
Total Annual Payment: $83.92
3200 Monthly Credits
1080p images, 720p & 1080p videos
High priority processing
Non-commercial use only
Watermarks
Web Plus Plan
Monthly Price: $29.99
Annual Price (30% off): $20.99
Total Annual Payment: $251.92
10,000 Monthly Credits
1080p images, 720p & 1080p videos
High priority processing
Commercial use allowed
No watermarks
Web Unlimited Plan
Monthly Price: $94.99
Annual Price (30% off): $66.49
Total Annual Payment: $797.92
Unlimited Credits in Relaxed Mode
10,000 Monthly Credits for Fast Mode
1080p images, 720p & 1080p videos
High priority processing
Commercial use allowed
No watermarks
Web Enterprise Plan
Want to know how to manage your web account? Go here
Want more in depth information about plans and features? Go here
iOS Platform Plans
iOS Free Plan
Usage limited to images only
720p generations
Lower priority processing
Non-commercial use only
Watermarks
iOS Lite Plan
Monthly Price: $9.99
Annual Price (20% off): $7.99
Total Annual Payment: $95.90
3200 Credits
1080p images, 720p videos
Watermarks
All Lite features from web version
iOS Plus Plan
Monthly Price: $29.99
Annual Price (20% off): $23.99
Total Annual Payment: $287.90
10,000 Credits
1080p images, 720p videos
No watermarks
All Plus features from web version
iOS Unlimited Plan
Monthly Price: $94.99
Annual Price (20% off): $75.99
Total Annual Payment: $911.90
Unlimited Credits in Relaxed Mode
10,000 Monthly Credits for Fast Mode
1080p images, 720p videos
No watermarks
All Unlimited features from web version
Please note that our Enterprise plan is not available on iOS platform!
Upscaling Pricing
Web & iOS
720p -> 1080p 5s = 10 credits
720p -> 2160p 5s = 20 credits
1080p -> 2160 5s = 10 credits.
Want to know how to manage your iOS account? Go here.
Want more in depth information about plans and features? Go here.
Luma AI Credit System
Credits are the currency used for generating images and videos in Dream Machine. Each month, your subscription provides a set number of credits.
Unused credits from one month do not rollover to the next month when your account resets for the new billing cycle.
Top-up Credits
If you run out of credits within a billing cycle, you can buy Top-up Credits anytime you want or need. Unlike your monthly credits, Top Up credits are good for a year from your purchase date and follow you when upgrading or downgrading your subscription
Want to top up now?
Go to Your Account -> Your Subscription -> Buy credits.
Web Credit Pricing
Photon
Each image generation costs 4 credits. Images are generated in batches of four, costing 16 credits per batch.Ray2 720p:
5 seconds: 160 credits, 10 seconds: 320 creditsRay2 Flash 720p:
5 seconds: 55 credits, 10 seconds: 110 creditsRay2 1080p:
5 seconds: 170 credits, 10 seconds: 340 creditsRay2 Flash 1080p:
5 seconds: 65 credits, 10 seconds: 130 creditsRay1.6 720p:
5 seconds: 80 creditsAudio:
No credits are used for creating audio.
iOS Credit Pricing
Ray1.6 Video processing:
16 credits per secondRay2 720p video processing:
32 credits per second
Ray2 540p video processing:
16 credits per secondPhoton Image processing:
4 credits per image
Note: Credits from Dream Machine do not transfer to our Dream Machine API. To purchase API credits go directly to Dream Machine API Billings and Overview.
Fast vs Relaxed Mode
Dream Machine's credit system has two modes—Fast and Relaxed—and your generation time and priority is based on your type of plan and available credits. When fast credits are available, your images and videos are first in line to generate.
The number of fast credits and access to Relaxed Mode depends on your plan. All subscriptions have their own queues and their own priorities.
Unlimited and Enterprise plans include Relaxed Mode for endless generations after your monthly fast credits run out.
Lite and Plus plans do not include Relaxed Mode—once you run out of credits, you’ll need to purchase Top Up Credits or wait until your next billing cycle rolls around to continue generating.
Fast Credits
With an Unlimited or Enterprise plan, you get a bundle of monthly fast credits. These give your generations top priority and access to the fastest GPUs.
Fast credits aren’t used one-per-generation—they’re consumed based on settings like model type and resolution. Once you run out, you are automatically switched to Relaxed Mode.
Relaxed Mode
In Relaxed Mode, generations have lower priority and the generation times are slower— but unlike other subscription, Unlimited and Enterprise plans let you create endless generations without having to top up your subscription.
You’ll be placed in a queue—but you can create as much as you want without spending any credits.
Suggested read: Subscriptions and Payments Guide