AI Video Generator to Create Ultra-Realistic Videos — From Text, Images, or Footage

Luma's AI Video Generator turns text descriptions, images, and prompts into cinematic, production-quality video in minutes. Luma's AI Video Generator is powered by Ray, a reasoning-driven model that resolves composition, motion, and scene logic before generating a single frame — producing output that matches creative intent from the first generation. The result is native 1080p video with physically grounded camera motion, HDR output, and consistent scene continuity across shots. Try Luma now for free.

Turn your images into professional videos effortlessly with AI Video Generator. Create, edit, and amaze in minutes.

Create professional, AI-powered business videos effortlessly. Transform ideas, text, or images into high-quality corporate content with cutting-edge AI.

Streamline your training process by turning manuals, presentations, and scripts into engaging corporate training videos using Luma AI.

Create stunning product showcase videos in minutes using Luma AI advanced video generation technology.

Transform lessons, concepts, and learning modules into high-quality educational videos with Luma AI Video Generator.

Luma AI cutting-edge AI Video Generator for Event Promotions, transforms your event ideas, images, and descriptions into stunning cinematic videos within minutes.

Luma AI Video Generator revolutionizes the way organizations, educators, and product teams communicate ideas.

Create high-quality, AI-powered marketing videos effortlessly. Turn text, images, or concepts into engaging promotional content with advanced AI.

Luma AI Video Generator empowers non-profit organizations to communicate their mission through emotionally compelling, high-quality videos.

Introducing a new product is your brand’s moment to shine, and with Luma AI Video Generator, you can captivate your audience with visually stunning launch videos at scale.

Transform your real estate listings into captivating video tours with Luma AI cutting-edge video generation technology.

Hiring top talent starts with capturing attention, and nothing does that better than cinematic motion. With Luma AI Video Generator, you can instantly create immersive, brand-aligned recruitment videos that speak to candidates’ goals, values, and aspirations.

In a talent-driven market, standing out as an employer of choice is more important than ever. With Luma AI Video Generator, you can create immersive recruitment and employer branding videos in minutes.

Create high-quality, AI-generated Instagram Reels effortlessly. Convert text prompts or images into smooth, cinematic videos with advanced AI.

Seasonal campaigns are high-stakes moments for e-commerce brands and direct-to-consumer (DTC) businesses. Whether it’s Black Friday, Diwali, Valentine’s Day, or back-to-school season.

Create eye-catching social media videos effortlessly. Transform text, images, or ideas into viral-ready content with AI-powered video generation.

Transform your ideas, text, or images into captivating YouTube videos with cutting-edge AI technology. No editing skills required!

Luma Ray is an AI video generator that turns images into cinematic video. Upload a photo, describe the motion, and Ray reasons about your scene — subject, depth, lighting — before a single frame renders. The result matches what you intended, not what the model assumed. Try Luma free.

Turn text prompts into video with Luma Ray. The quality of your output depends heavily on how you write your prompt — this page covers what to include, what to avoid, and how Luma Ray interprets scene, motion, and style descriptions.

AI video generator technology, powered by Luma AI Video, remains the most powerful way to connect with audiences, but traditional production is costly and time-consuming.

In a fast-scrolling world, thumbnails are the moment of truth. They determine whether your content gets noticed or ignored.

In today’s hybrid workplace, corporate training must be fast, effective, and scalable. With Luma AI’s cinematic video generation tools, you can turn training materials into engaging, high-quality videos in minutes, no production team required.

Transform static images into enchanting, high-quality videos with Luma AI’s Anime-Style Video Generator. No complex editing required just upload, customize, and generate stunning anime-inspired visuals in seconds.

Generate high-quality, viral-worthy TikTok videos effortlessly with Luma AI's AI TikTok Video Generator. No editing skills needed just upload, customize, and let AI bring your vision to life!

Brand identity work used to mean weeks of discovery sessions, moodboards, and back-and-forth before a single visual existed. Luma AI compresses that cycle — from brief to a full set of logos, color systems, typography pairings, and brand imagery — into a single working session. Tell the agent what you're building. Come back to multiple options.

Luma AI builds brand identity systems by generating compositionally and stylistically distinct visual directions from a single brand brief, maintaining consistency across logo, color, type, and imagery outputs without requiring manual handoffs between tools.

Generate videos from text with Luma's free plan, powered by Luma's Ray multimodal model. No credit card required to start — create your first videos with a limited number of monthly credits, then upgrade if you need more generations, higher resolution, or commercial usage rights.

Create breathtaking visuals in seconds with Luma AI Image Generator. Turn ideas into high-quality images effortlessly, no design skills required!

AI-powered image generation is reshaping the creative landscape by enabling artists, designers, marketers, and businesses to create stunning visuals effortlessly.

Upload a rough sketch — pencil, pen, or digital — and Luma AI returns a fully rendered image that preserves your composition while applying real materials, lighting, and surface detail. The sketch stays the structural brief. Luma AI handles the render.

Luma AI reads the spatial structure of a sketch — line weight, form, implied depth, compositional intent — and renders it into a photorealistic or stylized image without discarding the original layout. The output is not a traced version of the sketch but a fully realized image. Luma AI closes the gap — from hand-drawn sketch to presentation-ready rendered image in one session.

Luma AI generates UGC-style product posts from a single product image — no footage, no studio, no editing timeline. Your product image is placed into an AI constructed real-world environment and Luma generates short-form video in the visual language of creator content: handheld-style framing, natural-looking lighting, mid-scene openings. The output is designed to look like footage shot on a phone in a real space, not produced in a studio.

This guide explains what Luma AI does at each step of the workflow and what inputs and direction can produce the best outputs.