---
title: "News"
description: "Get the latest Luma AI news, updates, and innovations. Stay informed on new features, AI advancements, and industry trends in video and 3D creation. Subscribe to Press Updates"
canonical: "https://lumalabs.ai/news"
source: "https://lumalabs.ai/news.md"
---

# News

Get the latest Luma AI news, updates, and innovations. Stay informed on new features, AI advancements, and industry trends in video and 3D creation.

[Subscribe to Press Updates](https://lumalabs.ai/#subscribe)

### [Introducing Luma Skills: Build a Creative Workflow Once, Run It Forever](https://lumalabs.ai/news/luma-skills)

A Skill is a repeatable workflow inside Luma Agents: a clear set of instructions that anyone can follow to reach a consistent, high-quality creative result. It works a little like a good recipe, where a clear list of steps lets almost anyone arrive at something great.

_Jun 16, 2026_

### [Luma Introduces Ray3.2 Model & API: Complete Creative Control for Video Generation ](https://lumalabs.ai/news/introducing-ray-3-2)

Engineered for precision and absolute creative control, Ray3.2 allows users to direct AI video frame by frame. By delivering cinematic-grade quality that integrates seamlessly into professional pipelines, Luma is putting the power of direction back into the hands of the visionary. With this update, creators are no longer just prompting—they are directing.

_Jun 9, 2026_

### [Human, after all.](https://lumalabs.ai/news/human-after-all)

Luma is a creative partner in Human After All, Webedia-Elephant's new AI Creator Studio. This summer, we're in Paris — helping creators build worlds that weren't possible before.

_Jun 3, 2026_

### [Luma Announces The Open Physical AI Lab: An Open Science Effort to Solve Generalization in Physical AI](https://lumalabs.ai/news/luma-open-physical-ai-lab)

To improve human life, AI systems must be able to help us improve the physical world. What stands between us and that prosperous future is the problem of generalization in physical AI. To solve this problem, we are establishing a new open science physical AI lab at Luma.

_Jun 1, 2026_

### [Introducing the Uni-1.1 API: Intelligence You Can Direct. Aesthetic You Can Ship.](https://lumalabs.ai/news/uni-1-1-api)

_Today we're opening access to the Uni-1.1 API: a REST interface to our Unified Intelligence model for image generation and natural-language editing. Now, the power of Uni-1 is the hands of developers to not only transform creative workflows, but amplify creativity and expand productions at a scale not possible before_

_May 5, 2026_

### [Wonder Project and Luma Launch Innovative Dreams: Production Services Company Combining Generative AI and Traditional Filmmaking, Backed and Supported by Amazon Web Services](https://lumalabs.ai/news/luma-innovative-dreams)

**_Dedicated R&D lab and virtual production stage now open at MBS Media Campus in Manhattan Beach to power next-generation storytelling and support Los Angeles production_**

  
**_Its first project, _The Old Stories: Moses_, will stream exclusively this Spring on Wonder's subscription service on Prime Video in the U.S._**

_Apr 16, 2026_

### [South African Agency Boundless Delivers Mazda’s First AI-Produced Commercial Using Luma Agents](https://lumalabs.ai/news/Boundless-Mazda-Luma)

_Agency signs agreement with Luma to integrate the company’s AI technologies into its creative workflow, marking a new phase in scalable, AI-native commercial creation_

_Apr 15, 2026_

### [Luma Submits 21 AI-Generated Finalists to Cannes Lions After Inspiring 400 Ads in Less Than 8 Weeks](https://lumalabs.ai/news/luma-dreambrief-submission-finalists)

[Luma](https://lumadreambrief.com/), a leader in unified intelligence, today announced it is submitting 21 featured finalist submissions from its inaugural [Dream Brief](https://lumadreambrief.com/) competition to the prestigious Cannes Lions International Festival of Creativity.

_Apr 9, 2026_

### [Introducing Team Members and Admins on Your Luma Account](https://lumalabs.ai/news/luma-teams)

Luma has always been collaborative. Today, that goes deeper.

_Apr 1, 2026_

### [Serviceplan Group Deploys Creative AI Across Global Operations in Partnership with Luma AI](https://lumalabs.ai/news/serviceplan-group-deploys-creative-ai-across-global-operations-in-partnership-with-luma-ai)

Luma AI powers Serviceplan Group’s global rollout of creative AI, integrating generative technology across strategy, production, and delivery to unlock faster, scalable, and more competitive creative workflows.

_Feb 19, 2026_

### [Luma AI To Open Riyadh Office To Accelerate Humain Create And Partner With Publicis Groupe](https://lumalabs.ai/news/luma-ai-to-open-riyadh-office-to-accelerate-humain-create-and-partner-with-publicis-groupe)

Today Luma announced it will open a dedicated office in Riyadh, Saudi Arabia, marking a significant expansion of its presence in the Middle East and furthering the acceleration of HUMAIN Create. The company also announced a strategic partnership with Publicis Groupe Middle East, a regional leader in business transformation, communication, and media, to support AI-driven advertising and creative production across MENA.

_Feb 11, 2026_

### [Luma AI Offers $1 Million For Cannes Lions Gold Winner](https://lumalabs.ai/news/luma-dream-brief)

Luma AI today announced _The Luma Dream Brief_, a global creative competition inviting advertising creatives to bring their best unmade ideas to life, with a grand prize of $1 million to be awarded to creative work using Luma AI that wins a 2026 Cannes Lions Gold Lion.

_Feb 2, 2026_

### [Ray3.14 is here: Native 1080p, 3x cheaper and 4x faster.](https://lumalabs.ai/news/ray3_14)

Ray3.14 is our most professional and powerful model, now with native 1080p video generation. It is 4x faster and 3x cheaper, and gives you the best ever quality and stability, with improved motion consistency for Modify Video.

_Jan 26, 2026_

### [Introducing Ray3 Modify](https://lumalabs.ai/news/ray3-modify)

Stop guessing. Start directing. Ray3 Modify is now in Dream Machine. Edit and reimagine videos with all-new precise keyframe and character reference controls powered by Ray3's high-fidelity consistency. Your vision. Your performance, reimagined. Supercharge your production with rapid retouching, precise element swapping, and scene redesign.

_Dec 18, 2025_

### [Luma AI Opens for International Business With Former WPP Executive Jason Day Leading New London Office](https://lumalabs.ai/news/luma-ai-opens-for-international-business-with-former-wpp-executive-jason-day-leading-new-london-office)

Establishment of the London office follows Luma AI’s $900 million Series C investment led by HUMAIN - marking the company’s first major step towards international scale with plans to deepen partnerships across the UK, European Union, and Saudi Arabia in the first phase of expansion.

_Dec 2, 2025_

### [Pushing the Limit of Efficient Inference-Time Scaling with Terminal Velocity Matching](https://lumalabs.ai/news/tvm)

Terminal Velocity Matching (TVM) is a new single-stage training paradigm for efficient generation. While achieving the same sample quality, it exhibits 25x speedup compared to standard diffusion models when trained from scratch.

_Nov 26, 2025_

### [AGI is multimodal and reality is the dataset of AGI](https://lumalabs.ai/news/series-c)

We are pleased to announce that Luma has raised a 900M Series-C and we are partnering with Humain to build a 2GW compute supercluster – Project Halo.

_Nov 19, 2025_

### [Hartbeat and Luma AI Partner on Prompt Side Story — A First-of-Its-Kind Live AI Film Event at LA Tech Week](https://lumalabs.ai/news/hartbeat-and-luma-ai-partner-on-prompt-side-story)

Comedians, writers, and content creators face off in a live AI film battle using Luma’s Dream Machine and Ray3 models to create comedic shorts in real-time.

_Oct 15, 2025_

### [Billy Boman](https://lumalabs.ai/news/billy-boman)

In a creative world racing to keep up with every new model release, Billy Boman stands out for a different reason — he’s having fun with it.

_Oct 15, 2025_

### [Ray3 Evaluation Report – State-of-the-Art Performance for Pro Video Generation](https://lumalabs.ai/news/ray3-eval)

An inside look at how Ray3 turns imagination into motion through realism, control, and creative fidelity.

_Oct 14, 2025_

### [Nik Kleverov](https://lumalabs.ai/news/nik-kleverov)

In a world of AI hype and new tutorials dropping every week, Nik Kleverov’s story reminds us why we started telling stories in the first place.

_Sep 24, 2025_

### [Luma AI launches Ray3](https://lumalabs.ai/news/ray3)

The world’s first reasoning video model and the first to generate high fidelity 16 bit HDR.

_Sep 18, 2025_

### [Clio Awards](https://lumalabs.ai/news/clio-awards)

Luma AI and the Clio Awards partner to launch landmark AI creative challenge, bringing Dream Machine to the next generation of talent.

_Sep 12, 2025_

### [Introducing Modify with Instructions](https://lumalabs.ai/news/modify-with-instructions)

Introducing Modify with Instructions in Dream Machine. Use natural language to direct changes across VFX, advertising, film, and design workflows. Native object removal, swapping, virtual sets, character refinements, and restyling are now available to all subscribers.

_Aug 12, 2025_

### [Introducing Dream Lab LA](https://lumalabs.ai/news/dream-lab-la)

Dream Lab LA is a creative hub where Hollywood veterans, emerging storytellers, studios, and curious minds come together to shape the next era of storytelling.

_Jul 10, 2025_

### [Introducing Modify Video](https://lumalabs.ai/news/introducing-modify-video)

Reimagine any video. Shoot it in post with director-grade control over style, character, and setting. Restyle expressive performances, swap entire worlds, or redesign the frame to your vision. Shoot once. Shape infinitely.

_Jun 2, 2025_

### [Luma is Partnering with HUMAIN to Accelerate the Arrival of Multimodal AGI](https://lumalabs.ai/news/luma-joins-forces-with-humain)

Luma announces a groundbreaking partnership with HUMAIN, a full-stack AI company backed by Saudi Arabia’s Public Investment Fund. This milestone will accelerate Luma's mission to build Multimodal AGI and revolutionize media, entertainment, gaming, and computer vision industries.

_May 15, 2025_

### [Introducing Reframe](https://lumalabs.ai/news/introducing-reframe)

Reframe is a powerful feature that expands and resizes images or videos beyond their original borders, intelligently filling in the edges to adapt content for any format—perfect for social, cinematic, or creative reimagining.

_May 9, 2025_

### [Ray2 is coming to Adobe Firefly & Firefly Boards](https://lumalabs.ai/news/ray2-is-coming-to-adobe-firefly)

Adobe has announced the integration of Luma’s Ray2 generative video model into Firefly, set to enable photorealistic video creation for users worldwide.

_Apr 24, 2025_

### [Introducing Camera Angle Concepts](https://lumalabs.ai/news/camera-angle-concepts)

Luma introduces Camera Angle Concepts in Ray2—intuitive, cinematic controls that bring nuance and storytelling depth to generative video.

_Apr 18, 2025_

### [AI-Powered Video Creation: How Businesses Use AI Video Generators for Social Media](https://lumalabs.ai/news/ai-powered-video-creation-how-businesses-use-ai-video-generators-for-social-media)

Video content is the driving force behind successful social media marketing.

_Apr 1, 2025_

### [The Future of AI Video Generators for Business Marketing and Content Strategy](https://lumalabs.ai/news/the-future-of-ai-video-generators-for-business-marketing-and-content-strategy)

Video marketing is now a critical strategy for businesses aiming to capture audience attention, strengthen brand identity, and increase conversions.

_Apr 1, 2025_

### [How an AI Video Generator for YouTube Can Help You Create Viral Content](https://lumalabs.ai/news/how-an-ai-video-generator-for-youtube-can-help-you-create-viral-content)

YouTube is one of the most powerful platforms for content creators, businesses, and influencers.

_Apr 1, 2025_

### [ Why Every Business Needs an AI Video Generator for Marketing Success](https://lumalabs.ai/news/why-every-business-needs-an-ai-video-generator-for-marketing-success)

Video marketing has become a powerful tool for businesses looking to grow their brand, engage customers, and drive sales.

_Apr 1, 2025_

### [ How to Use an AI Video Generator for Reels to Increase Engagement and Views](https://lumalabs.ai/news/how-to-use-an-ai-video-generator-for-reels-to-increase-engagement-and-views)

Instagram Reels are one of the best ways to boost engagement, increase views, and grow your audience.

_Apr 1, 2025_

### [How to Use an AI TikTok Video Generator to Boost Your Engagement](https://lumalabs.ai/news/how-to-use-an-ai-tiktok-video-generator-to-boost-your-engagement)

TikTok has become one of the most powerful social media platforms for creators, businesses, and brands.

_Apr 1, 2025_

### [Best Text-to-Video AI Generator for YouTube and Social Media](https://lumalabs.ai/news/best-text-to-video-ai-generator-for-youtube-and-social-media)

The demand for video content is higher than ever, with platforms like YouTube, Instagram, TikTok, and Facebook thriving on engaging visuals.

_Apr 1, 2025_

### [ Text to Video AI Generator: Turning Words into Engaging Visual Stories](https://lumalabs.ai/news/text-to-video-ai-generator-turning-words-into-engaging-visual-stories)

Creating compelling videos no longer requires expensive equipment or advanced editing skills.

_Apr 1, 2025_

### [How AI Image Generators Are Transforming Digital Creativity ](https://lumalabs.ai/news/how-ai-image-generators-are-transforming-digital-creativity)

AI Image Generators Are Transforming Digital Creativity

_Apr 1, 2025_

### [AI Video Generator from Image: How to Turn Any Image into a Stunning Video](https://lumalabs.ai/news/how-to-turn-any-image-into-a-stunning-video)

AI Video Generator from Image: How to Turn Any Image into a Stunning Video

_Apr 1, 2025_

### [AI Video Generator for Beginners: How to Create Stunning Videos with AI](https://lumalabs.ai/news/how-to-create-stunning-videos-with-ai)

AI Video Generator for Beginners: How to Create Stunning Videos with AI

_Apr 1, 2025_

### [Why Luma AI is the Best AI Tool for Filmmakers, Designers, and Marketers](https://lumalabs.ai/news/why-luma-ai-is-the-best-ai-tool-for-filmmakers-designers-and-marketers)

Why Luma AI is the Best AI Tool for Filmmakers, Designers, and Marketers

_Apr 1, 2025_

### [Introducing Camera Motion Concepts](https://lumalabs.ai/news/camera-motion-concepts)

Luma introduces Concepts: a new way to control generative models with precision and creativity. Now available for Ray2.

_Mar 31, 2025_

### [Breaking the Algorithmic Ceiling in Pre-Training with Inductive Moment Matching](https://lumalabs.ai/news/inductive-moment-matching)

Inductive Moment Matching surpasses diffusion models in speed and sample quality.

_Mar 11, 2025_