---
title: "Imagination just got a team"
description: "Our Mission is to build unified general intelligence that can generate, understand, and operate in the physical world"
canonical: "https://lumalabs.ai/"
source: "https://lumalabs.ai/index.md"
---

# Imagination just got a team

The distance between the idea and the finished work just collapsed. Luma agents carry your campaigns across it, with your judgment driving every call.

[Try Luma](https://app.lumalabs.ai/)

## Tell us…what’s due this week?

- Create a product launch video for our new summer collection
- Generate 5 ad variations for a sneaker campaign in 16:9 and 9:16
- Storyboard a 30-second brand anthem spot with cinematic lighting
- Make a travel montage of Tokyo with smooth transitions and lo-fi vibes
- Shoot my product on a marble countertop with soft morning light
- Illustrate a hero image for an article about the future of ocean energy
- Render a walkthrough of this floor plan as a sunlit modern interior
- Generate onboarding screen mockups for a meditation app
- Design a character turnaround sheet for a cyberpunk RPG protagonist
- Turn my podcast clips into animated short-form videos

Ray 3.2 Is Here: Direct Every Frame Finish Every Cut

[Try Free](https://app.lumalabs.ai/) · [Learn more](https://lumalabs.ai/ray3-2)

Our Mission is to build unified general intelligence that can generate, understand, and operate in the physical world

## The fastest creative teams in the world make here.

- Publicis Groupe
- Serviceplan
- Mazda
- Dentsu
- Humain

## Where ideas become the work

Work that's right for your brand, your audience, and this exact moment. Luma is built to get you there, and to get there fast.

### Luma

Agents research, generate, and refine across video, image, audio, and text, and your brand holds steady through all of it. Ten directions before the morning standup. Fifty variants by end of day. The client meeting opens with the work.

[Learn more](https://lumalabs.ai/app)

## Research

Speed like this doesn't come from a wrapper. We build the models underneath Luma, and frontier research ships straight into the hands of working creatives.

### The Open Physical AI Lab

An open science effort to solve generalization in physical AI, built in the open for the benefit of all humanity.

[Learn more](https://lumalabs.ai/news/luma-open-physical-ai-lab)

### RAY3.2

_new_

Direct video the way you would direct a shoot. Ray 3.2 puts every frame under your control, holds continuity across every cut, and finishes in cinematic quality.

[Discover Ray3.2](https://lumalabs.ai/ray3-2)

### UNI-1

Uni-1 is brand intelligence at the model level. It understands your brand as deeply as it generates for it, carrying style references, character references, and visual grounding into every asset.

[Discover Uni-1](https://lumalabs.ai/uni-1)

### Technical Reports

- [Pushing the Limit of Efficient Inference-Time Scaling with Terminal Velocity Matching](https://lumalabs.ai/news/tvm) — engineering · Nov 26, 2025
- [Ray3 Evaluation Report – State-of-the-Art Performance for Pro Video Generation](https://lumalabs.ai/news/ray3-eval) — engineering · Oct 14, 2025
- [Breaking the Algorithmic Ceiling in Pre-Training with Inductive Moment Matching](https://lumalabs.ai/news/inductive-moment-matching) — engineering · Mar 11, 2025

## Recent News

Model releases, partnerships, and what creative teams are making with Luma.

[All news](https://lumalabs.ai/news)

- [Introducing Luma Skills: Build a Creative Workflow Once, Run It Forever](https://lumalabs.ai/news/luma-skills) — product · Jun 16, 2026
- [Luma Introduces Ray3.2 Model & API: Complete Creative Control for Video Generation ](https://lumalabs.ai/news/introducing-ray-3-2) — product · Jun 9, 2026
- [Introducing the Uni-1.1 API: Intelligence You Can Direct. Aesthetic You Can Ship.](https://lumalabs.ai/news/uni-1-1-api) — product · May 5, 2026
- [Wonder Project and Luma Launch Innovative Dreams: Production Services Company Combining Generative AI and Traditional Filmmaking](https://lumalabs.ai/news/luma-innovative-dreams) — company · Apr 16, 2026

## Team & Community

Everything we can imagine should be real.

### Careers

We're a lean, high-achieving team in Palo Alto building the future of creative intelligence. If you share our vision of AI that transcends current boundaries to enable extraordinary human expression, we'd love to talk.

[Careers](https://lumalabs.ai/careers)

### Learning Center

Explore what you can create with Luma. Discover workflows, best practices, and new ways to bring ideas to life with an intelligent multimodal Agent by your side.

[Learning Center](https://lumalabs.ai/learning-center)