Luma takes you from idea to finished. Your call, every step
The distance between the idea and the finished work just collapsed. Luma agents carry your campaigns across it, with your judgment driving every call.
Tell us…what’s due this week?
Our Mission is to build unified general intelligence that can generate, understand, and operate in the physical world
The fastest creative teams in the world make here.
Where ideas become the work
Work that's right for your brand, your audience, and this exact moment. Luma is built to get you there, and to get there fast.
Luma
Agents research, generate, and refine across video, image, audio, and text, and your brand holds steady through all of it. Ten directions before the morning standup. Fifty variants by end of day. The client meeting opens with the work.
Research
Speed like this doesn't come from a wrapper. We build the models underneath Luma, and frontier research ships straight into the hands of working creatives.
The Open Physical AI Lab
An open science effort to solve generalization in physical AI, built in the open for the benefit of all humanity.
RAY3.2
newDirect video the way you would direct a shoot. Ray 3.2 puts every frame under your control, holds continuity across every cut, and finishes in cinematic quality.
UNI-1
Uni-1 is brand intelligence at the model level. It understands your brand as deeply as it generates for it, carrying style references, character references, and visual grounding into every asset.
Pushing the Limit of Efficient Inference-Time Scaling with Terminal Velocity Matching
Ray3 Evaluation Report – State-of-the-Art Performance for Pro Video Generation
Breaking the Algorithmic Ceiling in Pre-Training with Inductive Moment Matching
Recent News
Model releases, partnerships, and what creative teams are making with Luma.
Team & Community
Everything we can imagine should be real.
Careers
We're a lean, high-achieving team in Palo Alto building the future of creative intelligence. If you share our vision of AI that transcends current boundaries to enable extraordinary human expression, we'd love to talk.
Learning Center
Explore what you can create with Luma. Discover workflows, best practices, and new ways to bring ideas to life with an intelligent multimodal Agent by your side.